Data Analysis and Interpretation BIBLIOGRAPHY STUDENT‘s DECLARATION This is to certify that I have completed the Project titled “Employee motivation: a case study of Google” under the guidance of “Ms. Sweety Gupta” in the partial fulfilment of the requirement for the award of the degree of “Bachelor in Business Administration” from “Rukmini Devi Institute of Advanced Studies‚ New Delhi.” This is an original work and I have not submitted it earlier elsewhere. Name of
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STRATEGIC PLANNING Google Have you ever searched the Internet for games‚ research for your report‚ information on the newest technological advances? Chances are you “googled” the information. Google is the world’s largest search engine. It allows users to search over eight billion websites in more than 35 languages with an audience base of more than 380 million people. Google generates revenue from advertisers who pay a fee for placing their ads on the website. The ads are targeted
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GOOGLE - A SAGA OF INNOVATION Google‚ the world’s most popular search engine‚ is scaling new heights these days. Born out of a project work carried out by Larry Page (Page) and Sergey Brin (Brin)‚ both Stanford dropouts‚ Google has come a long way; from a small information search technology on the web to the world’s most popular and mostly referred search engine. Google search is an easy-to-use service which gives the results of a query in a fraction of a second. Millions of browsers prefer
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Executive Summary: Beginning in the 1990’s‚ the world has witnessed a tremendous growth in the World Wide Web. This boom has resulted in an unstoppable technological revolution that continuous to change our lives. The 20th century has blossomed with the rapid expansion of the Internet. Yet‚ this expansion has brought with it both‚ opportunities and challenges; particularly‚ in the “dot- com” industry. As a result‚ companies of all kinds employed the Internet as a tool to expand their business reach
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GOOGLE INC. History of Google Inc. Google ’s founders‚ Larry Page and Sergey Brin‚ met by chance on a Stanford University tour in the summer of 1995. Page‚ at the time‚ was working on a PhD research project involving the mathematical properties of the link structure on the internet. The research project‚ "BackRub"‚ used an algorithm to follow the links in a webpage and analyze all the connections. The PageRank algorithm generated a popularity index for each web page based on the quantity and
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Points [pic] Google is a multinational internet and software corporation that specializes in internet search‚ cloud computing‚ and advertising technologies. It hosts and develops a number of internet-based services and products‚ and generates profit primarily from advertising through its AdWords program. Its mission is to organize the world’s information and make it universally accessible and useful. Some of its many successful products are Gmail‚ Google Chrome‚ Google Docs‚ Google Earth‚ and Youtube
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Presented By Group 5 Google History Google began in March 1996 as a research project by Larry Page and Sergey Brin‚ Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP). The SDLP’s goal was “to develop the enabling technologies for a single‚ integrated and universal digital library" and was funded through the National Science Foundation among other federal agencies. In search for a dissertation theme‚ Page considered—among other things—exploring the mathematical
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Advanced Google AdWords Most books about search advertising show you how to do it. In Advanced Google AdWords‚ paid search expert Brad Geddes takes it to the next level‚ showing you not only how to get the most from your search advertising campaigns‚ but more importantly why you should use specific features and techniques‚ who you should be targeting with your creative‚ and when to use the scores of advanced tactics he describes for maximum impact and profitability. I’d advise buying more than one copy
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How does the changing environment for business affect Google’s ability to communicate in this situation? The changing environment for business affects Google’s ability to communicate because everything is available on the internet now. Google said themselves that they hope to “provide the greatest access of information to the greatest number of people” (Argenti‚ 2009‚ p.22). Anything and everything that Google does or says in any situation is available for anyone to see. The very product that they
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How do search engines like Google make money? Search engines make money by running search related ads alongside the organic search engine results. The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or bid for placements in the search results for keyword phrases of their choice. Each time a user clicks one of the ads in the search results it costs the advertiser – this payment is made directly to the search
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