interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile‚ History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project‚ we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic
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sector. In India‚ that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates‚ or so it claims. In this project‚ we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS
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Dear Respondent‚ We‚ the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25
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Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India‚ that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats‚ which
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objective is to identify whether the consumers are satisfied with the product and services‚ price‚ discounts provided by Big Bazaar. To identify different customer needs and wants. To understand consumer perception towards Big Bazaar To understand the changing market scenario THE SCOPE OF THE STUDY It aims to understand the customer satisfaction towards big bazaar big day It aims to understand the prospective customers It facilitates evaluation of the brand name and customer satisfaction
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FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10‚000 stock keeping units (SKUs) & occupied on an average 5‚000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice‚ wheat‚ dal‚ spices etc. contributed
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CHAPTER – 1 GENERAL INTRODUCTION TO THE PROJECT CHAPTER 1 INTRODUCTION DESIGN OF THE STUDY TITLE OF THE STUDY “A STUDY ON THE OVERALL TRAINING AND DEVELOPMENT ACTIVITIES IN BIG BAZAAR” INTRODUCTION Human Resource Management is a function of Managing an Organization‚ not merely the structure but the people working in that structure as well as towards achieving the goals/objectives‚ HRM is of paramount importance in the success of any organization in the rapidly changing management
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2.1 TITLE OF THE STUDY The title of the study conducted is “A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISED AND UNORGANISED RETAIL STORES” 2.2 STATEMENT OF THE PROBLEM The study is conducted to understand the consumer behaviour towards organised and unorganised retail stores The study was important to know whether consumer preferred to shop in organised or nearby retail stores. 2.3 OBJECTIVE OF THE STUDY To find out consumer behaviour towards organised
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square feet of retail space‚ has over 1000 stores across 51 cities in India and employs over 24‚000 people. The company’s leading formats include Pantaloons‚ a chain of fashion outlets‚ Big Bazaar‚ a uniquely Indian hypermarket chain‚ Food Bazaar‚ a supermarket chain‚ blends the look‚ touch and feel of Indian bazaars with aspects of modern retail like choice‚ convenience and quality and Central‚ a chain of seamless destination malls. Some of its other formats include‚ Depot‚ Shoe Factory‚ Brand Factory
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Timeline Big Bazaar at Sarkhej Gandhinagar Highway in Ahmedabad 2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata‚ Bangalore and Hyderabad[9] 2002 Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix 2003 Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store
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