CABO SAN VIEJO: REWARDING LOYALTY - Ankita Singh CONSTRUCTING CUSTOMER LOYALTY PROGRAM: We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows: STEP 1: PRESENT SITUATION ANALYSIS & GAP ANALYSIS Before we suggest a customer rewards or loyalty program‚ it is important to understand what is the company’s long term vision‚ For whom this program is to be implemented i.e. who are the company’s best customers‚ what are their needs and expectations‚ the
Premium Loyalty program
The characteristics for the Cabo San Viego’s customer base are they are mostly female‚ wealthy‚ and older in age. Accommodations and services could be over $600 so more wealthy people were coming and woman are more self conscience of their body image‚ which Cabo strives to improve. Cabo wants to prove that their resort could make someone live a better and healthier life and tried to target anyone that wanted that as a goal. The customer base is pretty healthy with a lot of return customers‚ but
Premium Loyalty program Marketing
Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
Premium Loyalty program Customer relationship management
Cabo san viejo – rewarding loyalty? Cabo san viejo is currently facing a problem of increasing competition and customer retention. To solve this‚ there is a dilemma of adopting a loyalty program or not. However our mission is only to meet competition and increase sales and not to resort to loyalty programs. We considered the following factors before deciding against choosing a loyalty rewarding program. facts In a survey‚ of 2500 Americans nearly 50% of the loyalty program members said that
Premium Customer Customer service Competition
Harvard Business Case Cabo San Viejo: Rewarding Loyalty 1. What are the characteristics of Cabo San Viejo‘s customer base? In general the customer base in summer differs slightly from the one rest of the year due to reductions in price to maintain optimum occupancy levels. 70% to 80% of the guest are female‚ affluent and middle-aged. 82% of the guests base have a household income of over $150K‚ however‚ in winter the percentage of guests with HHI > 150K drops to 59%. Palm Springs summer
Premium Loyalty program The Guest Good
The time I went to cabo San Lucas Mexico There once was a time that I went to cabo San Lucas Mexico with my family. The reason that this trip was so special too was because I got to spend a whole week with my grandparents‚ aunts and uncles and most importantly my parents. When we first got we went to are rooms and put are thing down then went right down to the pool. I can still remember the way the pool look and felt because I got cut on one of the tiles in the pool. One there reasons I liked
Premium Family English-language films
me. But when I would get the highest grade in the class I would feel like I had won the championship football game. Now onto where I am from. I am from Laguna Hills California but I say I am from Mission Viejo since most of my friends and all of my schools were in Mission Viejo. Mission Viejo is located in South Orange County‚ otherwise know as the “OC Bubble.” It is referred to this by people in the “real world” for its lack of crime and violence. I could see what these people meant‚ for I had
Premium High school Educational years California
Invade into Mission Viejo Mission Viejo is a dazzling neighborhood in the Southern Orange County. It was called the most secured plays in California‚ and it became the safest city in USA in 2006. Mission Viejo is ornamented with the grace of Pristine Valley‚ Saddleback Mountains‚ and famous malls like Kaleidoscope. The citizens in this community are amiable and sympathetic which becomes the dignity of Mission Viejo. To keep the safety in check‚ cops always communicate with schools‚ students‚ and
Premium
“Time Is Rewarding” Understanding why we do things sometimes can be misconstrued. Not only through the perception of others but also in our own minds. The reasons we think we may take involvement in something when further inspected‚ can show us what our real motives are. Allot of times volunteering typically translates into doing something someone cannot typically do for themselves. This being said‚ altruism is something we tend to refer to as a motivation in being an active volunteer
Premium Psychology Mind Gain
Interesting article especially as rewarding and motivation was a topic close to my heart during my HR years. My understanding o the article is that to achieve the desired business objectives and high productivity‚ or to influence certain behaviors in the workplace such as teamwork and professionalism an adequate rewarding system must be in place. Although financial reward is the first thing that comes to mind when we think of rewarding employees‚ it is not the only type and in some cases may not
Premium Reward system Behavior Motivation