A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Overview Of The Company: Thai Beverage Public Company Limited (ThaiBev) was established in 2003‚ they produce a wide range of beer and spirits in Thailand. ThaiBev is Thailand’s largest beverage company and one of the largest beverage players in Asia. Chang one of their beer products currently holds a 40% of their domestic market and ThaiBev holds 80% of the spirits market.ThaiBev owns 26% of Fraser and Neave (F&N) a singapore beverage company‚ to pave their international expansion. The chairman
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BRAND AUDIT OF CADBURY DAIRY MILK Presented By: Group 1: Sonia Dadlani Leena Chellani Pallavi Vats Chandan Pahelwani Nikunj Gajara Atirek Neeraj Yashwant TABLE OF CONTENTS LIST OF FIGURES ABSTRACT The journey of Cadbury started way back in the year 1905 from Bourneville‚ UK. But it came to Indian market in 1948. From the time it was introduced in India‚ Dairy Milk has been the market leader in the confectionery segment. It has average daily sales
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CADBURY DAIRY MILK Marketing Management - 1 Project Interim Report DATE - 20 July 2013 CADBURY DAIRY MILK Marketing Management - 1 Project Interim Report DATE - 20 July 2013 Overview of the Chocolate Industry The global chocolate manufacturing industry is one such industry that survived the recession without much impact on sales. In spite of falling disposables incomes in many countries
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Contents Executive Summary 3 Key Decision 4 Problems/Opportunity 4 Stakeholder 4 Decision Criteria 5 Internal Analysis 5 Strengths 5 Weaknesses 6 Current Financial Position 6 Current Marketing Strategy 7 Current Marketing Mix 7 External Analysis: 8 Opportunities: 8 Threats: 8 Consumer Behavious: 8 Competitor Analysis 9 Alternative Marketing Strategies 9 Recommendation 10 Implementation Plan: 10 Target Market 10 Positioning
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In the developed countries‚ the lives of the people are highly coordinated by the state‚ different institutions or companies. Due to the common standards these societies are homogenous. The high level of bureaucracy hinders spontaneity and those social initiatives which are not profit oriented. Moreover‚ business became pragmatic‚ companies especially in the retail sector try to optimize all the pieces of their operation and they don’t focus about the social order where activities take place (Hietnamen
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Joanna Park Mrs. Carrillo CP chemistry per. 5 September 17‚ 2012 i. Beverage Density Lab Report ii. Purpose: The purpose of this experiment is to determine the percentage of sugar content in beverages. iii. Materials: Distilled water‚ beverages (juice‚ soda‚ sport drinks)‚ Sugar reference solutions (0‚ 5‚ 15‚ ad 20%) 25ml each‚ Balance‚ centigram(0.01g precision)‚ Beaker (100-mL)‚ Erlenmeyer flask (125-mL to collect rinse solutions)‚ Pipet(10-mL)‚ Pipet bulb or pipet filler iv
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production and beverage service systems A foodservice director has many options for food production and service. Most food service directors inherit a foodservice system‚ but may make modifications to that System or select and build a new system. For example‚ in today’s environment it is very difficult to find adequate labour‚ which is forcing school foodservice directors to consider alternatives in food production. Also‚ there is a great concern about food safety‚ including Hazard Analysis Critical
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Southwestern University (SWU)‚ located 30 miles southwest of the Dallas/Fort Worth metroplex‚ has witnessed tremendous growth in its football program. With that growth‚ fueled by the hiring of legendary coach Bo Pitterno‚ has come more fame‚ the need for a bigger stadium‚ and more complaints about seating‚ parking‚ long lines‚ and concession stand prices. Southwestern Universitys president‚ Dr. Marty Starr‚ was not only concerned about the cost of expanding the existing stadium versus building a
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Questionnaire I am a 5th form student of the Antigua Girls’ High School . I am carrying out a questionnaire on the problem “How can alcohol affect a teen’s family and social life”. This questionnaire is part of my Social Studies SBA and must be filled out as accurately as possible. Please answer all questions with a () and follow any instructions that are associated. Your co-operation and participation is greatly appreciated. 1. a) Gender □ Male □ Female b) Age Range
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