British Petroleum‚ Inc Leverages Corporate Social Responsibility to Cover Unethical Practices March 17‚ 2013 Corporate Social Responsibility 690 Southern New Hampshire University School of Business Dr. Katrina Kerr Prepared by: Jiayu Yue Jonathan Murphy Kerin Kokkhour Huong Tran Akintunde Olusanya Abstract As business and society have become more intertwined‚ corporate social responsibility (CSR) has become a widely recognized business discipline
Premium Petroleum Corporate social responsibility
Social Responsibility‚ some may say it is and organization’s duty to behave in an economically and environmentally sustainable manner. Well‚ there is more to it than just that. There are four key theories or guidelines that must be followed to maintain a status of good social responsibility. A company has one a duty to its shareholders‚ two the duty to maximize profit and avoid harm‚ three a responsibility to its employees and others who may be dependent on that specific company‚ and last but
Premium
Strategic Management: Cadbury and the confectionery industry CADBURY Schweppes‚ the owner of the Dairy Milk brand‚ blamed hot weather for the slump in chocolate sales in Britain that is causing mounting alarm in the confectionery industry. Wilting consumers are to blame for weak sales‚ said Todd Stitzer‚ the chief executive of the sweets and soda pop company‚ who barely mentioned a salmonella food poisoning scandal last summer which forced the company to remove one million chocolate bars from retailers’
Premium Chocolate Confectionery Cadbury plc
discussion of corporate responsibility: stockholder theory and stakeholder theory. Stockholder theory maintains that profit for stock owners represents the main moral obligation of the corporation. Stakeholder theory takes the view that groups other than the stockholders‚ such as the community at large‚ have a vested interest in the management of the corporation. The types of corporate social responsibility typically align with the stakeholder theory that corporations have responsibilities beyond profit.
Premium Social responsibility Corporate social responsibility Socially responsible investing
Corporate Social Responsibility Being a company that prospers is very much different than a company that is consistently following a guided work ethic while making revenue. Companies these days may participate in under the table schemes or anything to make that extra buck. Very a few industries willingly follow corporate social responsibility. Corporate social responsibility (which will now be referred to as CSR) is a business firm’s intention‚ beyond its legal and economic obligations‚ to do the
Premium Corporate social responsibility Social responsibility Socially responsible investing
PULMUONE A way to feed “My family” safe food BACKSTORY Pulmuone is a famous Korean food-related company that focuses its business on producing healthy food such as tofu‚ vegetable juice‚ and bean sprout etc. In 2004‚ one of Pulmuone’s suppliers had confessed that it had scattered pesticides on vegetables to look good. In addition to Pulmuone’s incident‚ other food-related business revealed unsafe issues. As a result‚ Pulmuone’s sales had dropped down. Consumers’ distrust in food industry was
Premium Organic food Organic certification Sustainable agriculture
Business Ethics & Social Responsibility: PriceWaterHouseCoopers PriceWaterhouseCoopers (PwC) is considered to be one of the most renowned global professional services firm in the world. With 161‚000 employees located in 154 countries‚ the company’s “core values of excellence‚ teamwork and leadership (have) help us to achieve this growth.” (PricewaterhouseCoopers) They not only focus on meeting their clients’ needs but they apply on their employees’ careers with the same intensity. The company
Premium Business ethics Corporate social responsibility Ethics
Corporate Social Responsibility of a company: Starbucks Starbucks‚ the largest coffeehouse company in the world‚ is a company that tries to make business in a socially responsible way. The firm is not only about making coffee but also about treating with dignity the clients and the environment where they are operating into. Hereby‚ we will discuss the different actions undertaken by Starbucks in order to be socially correct. One word
Premium Environment Social responsibility Coffee
repositioning of Cadbury Crush product(s)‚ specifically the orange flavor‚ as agreed by the Cadbury’s executives is the development of an advertising and promotion program. Marketing Momentum Unlimited (MMU) will provide guidance; regarding the most effective approach to setting realistic and measurable communications and sales-oriented objectives‚ in order to clearly define Cadbury’s outcome expectations to the advertising agency representing Crush. The communication objectives will focus towards market
Premium Advertising Marketing Mass media
Kraft’s Acquisition of Cadbury The Kraft Foods Group Inc. (“Kraft”) operates in the food and beverage industry. Kraft is the U.S.’s #1 food company and #2 in the world (after Nestlé) in sales according to Hoover’s 2009. Their competitive advantages are: global scale [distribution around 150 countries‚ (LexisNexis‚ 2012)]; modern technology‚ equipment and R&D (“Kraft deploys SAP Tech. platform”‚ 2008); their partnerships with companies like AOL TWX‚ Rainforest Alliance‚ etc. (“Kraft Foods partners
Premium Nabisco Investment Kraft Foods