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    Gary Soto speaks to the romantic side of all of us with his poem “Oranges.” In the poem‚ Soto uses the innocence and simplicity of first love‚ combined with symbolism and imagery of colors and light to evoke the feelings we all had on our first date. While the poem reads simply as words about a walk with a girl‚ the use of light and color build into a reflection on the feelings and emotions associated with young love. “Oranges” is written in the past tense‚ as the speaker examines in the first-person

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    Subliminal Advertising

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    Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart

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    Freedom is appealing because it defends choice. In choosing‚ one grows to the beat of her own individuality. In the novel‚ A Clockwork Orange‚ Anthony Burgess creates a character‚ Alex‚ who chooses evil over goodness‚ until he is arrested and stripped of his free will. Within prison‚ he is chosen to be the first participant of the Ludovico Technique‚ an approach that is suggested to rapidly yield promising results‚ by which he becomes forced to be sickened by violence and by the music of Beethoven

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    STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel

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    How does Winterson’s use of fairy-tale/allegory add to our understanding of ‘Oranges are Not the only Fruit’ as a whole? ‘Oranges are Not the Only Fruit’ is a novel which often uses allegory to create depth and meaning to the novel by blurring the line between fact and fiction. The use of allegory adds to our understanding of ‘Oranges’ as a whole in many different ways. Allegories are used within ‘Oranges are not the Only Fruit’ to fragment the text; the fragmentation is a key characteristic

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    Role of Advertising

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    ->role of advertising in a developing economy It is in this background that one must look at the place of advertising in a developing society. The major part of the developing world belongs ot the world of capitalism system. It is within the orbit of the global market. At the same time‚ it is obvious that the socio-cultural and economic situation is not the same in the developing countries as in the advance countries. The requirements are also different. Hence‚ it is necessary to understand first

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    Surrogate Advertising

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    1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company

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    The idiom‚ “Comparing apples and oranges” has been implemented for a prolonged amount of time in order to convey a vast difference between two things. When the phrase is used it provokes the thought that the items are incomparable and as a result‚ ridiculous to compare. As an idiom it’s meaning is immediately apparent‚ but when carefully examined as a statement rather than a metaphor‚ there are similarities‚ along with differences between apples and oranges that can easily be seen as comparable

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    utilizing ‘American’ resources” (Adamson 169). Equally important‚ Tropic of Orange criticizes corporate globalization‚ where labor workers and environmental protection are seen as an unnecessary added cost‚ given the “global geography” and division of labor (Yamashita 204). Sue Lee‚ the author of “We Are Not the World‚” proclaims that‚ “Yamashita’s critique of corporate globalization is represented by key objects: oranges‚ human body parts‚ and highways” (Lee 514). In other words‚ these disparate

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    of involvement of the LGBTQ community in media and the stereotypical depictions of queer sexuality leads us to believe media has become a negative platform. This matter is perceived in the episode “Lesbian Request Denied” from the television series Orange Is The New Black as it captures Lavern Cox’s struggle in prison as a transgender individual. As I considered the impact of cultural gender definitions on transgender people‚ I further wanted to discover

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