1|Pa g e Cadbury India Ltd. Overview Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. It is currently the worlds No.1 confectionery and biscuit company. Cadbury is also the world’s second-largest food company with sales in approximately 160 countries. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global
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Cadbury stakeholders conflicts Businesses can come across many conflicts between stakeholders‚ which are the people that are impacted by the business. Cadbury‚ the chocolate producer‚ has started an organization‚ worth £9 million pounds‚ to put sports equipment in school across the UK. Customers would need to save tokens from chocolate bars and give them to the schools. To get the first equipment‚ 750 tokens are needed. While to allow the school to obtain a variety of different equipment‚ it
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Kamdhenu Dairy which was Rajnagar District Cooperative Milk Producer’s Union‚ was one of the biggest dairy unions of Gujrat during the Operation Flood programme. The decision to diversify into distribution of tea was a form of product portfolio diversification through the process of reverse supply chain initiative i.e marketing products back to its farmers. Kamdhenu Dairy should diversify its product portfolio by continuing with its relatively new Tea marketing business. The reasons for this decision
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Mother Dairy Delhi "Mother Dairy" is the single largest brand of milk in Delhi‚ India as well as in Asia‚ marketing about 1.9 million litres of milk per day.Mother Dairy commands 40% market share in the organised sector in and around Delhi‚ primarily because of consistent quality and service what ever be the crisis-floods‚ transport strike‚ curfew etc. Mother Dairy‚ Patparganj‚ Delhi‚ is presently manufacturing & selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy
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Dairy Farming 1. Introduction Dairying is an important source of subsidiary income to small/marginal farmers and agricultural labourers. The manure from animals provides a good source of organic matter for improving soil fertility and crop yields. The gobar gas from the dung is used as fuel for domestic purposes as also for running engines for drawing water from well. The surplus fodder and agricultural by-products are gainfully utilised for feeding the animals. Almost all draught power for
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Marketing Mix What is the Marketing Mix? Professor E Jerome McCarthy first used the term Marketing Mix in the 1960’s. He suggested that it contained 4 elements‚ which are now commonly referred to as the 4 P’s‚ which are used to describe the position of a product in a marketplace. They are the variables that marketing managers can control in order to best satisfy a customer in a target market. The 4 P’s are: 1. Product The product is the physical product or service that it is offered to the
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A report on SUPPLY CHAIN OF CADBURY [pic] Submitted to: Submitted by: Prof: Dr.P.R.S.Sharma. J. Prathima(1226312111) B.Anusha(1226312101) J.Sumanth(1226312110)
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SWOT analysis of Cadburys Strength 1. Cadbury is a company‚ which is reputed internationally as the topmost chocolate provider in the world. 2. The brand is well known to people & they can easily identify it from others. 3. Cadbury the world leaders in chocolate‚ is a well-known force in marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India.
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What are Cadbury nestle ? (slide one) Pestle/external analysis of the nestle and Cadbury (definition of a pestle from book) Political * Taxes could increase which in theory would lead to sales decreasing and profit therefore decreasing but as chocolate is such a small purchase this is unlikely * Government are always pushing for a healthier Briton as obesity is a massive cost on the NHS this would theoretically drive down sales * Food labelling and international trade laws these
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Division for export of agri-commodities 2000 • Lifestyle Retailing business with the Wills Sport • ITC Infotech India Limited 2005 • entered the Personal Care Business 2010 • launched its handrolled cigar • Sunfeast Yippee Product Profile Branded Apparel Hotel Cigarettes Incense sticks Personal care Safety Matches Agricultural Industry Information Technology Paper Boards Packaged Foods Stationery Branded Package Food
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