A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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is facing many serious problems nowadays‚ but the problem of price-rise is the most serious one. It is very common these days. The prices of essential commodities are going higher day by day. India is passing through a very hard time nowadays. The problem of prise-rise has become very serious. The government is unable to control the prices of necessary goods. The rise in prices is natural in a developing county like India. But when it goes out of control‚ it causes great difficulties for the masses
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Part A (27 marks) George Cadbury (SIN 454 313 206; DOB April 20‚ 1964) is married to Lucy (SIN 454 206 319; DOB July 31‚ 1965) whose net income is $50‚000. They have no children at home which is located at 24 Briar Park Lane‚ Kitchener‚ Ontario‚ N2E 2H2. George is the proprietor of a candy store (business code 445292). The income statement is as follows: George’s Candy Emporium Income Statement For the Year Ended December 31‚ 2013 Sales $320‚000 Cost of sales Inventory at beginning of
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CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage company with its headquarters in London‚ United Kingdom‚ and
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There are several examples that come to mind when I think of price elasticity. Included in my list are fuel‚ cigarettes‚ electricity‚ and toilet paper. Price elasticity means that the behaviors of supply and demand are not affected when the price of that particular item rises (changes). Our local power companies experience price elasticity on the energy that we demand‚ when they continually raise prices but the amount of consumer usage is unaffected. In some parts of the country their may
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PRICE STABILITY 1’’Price stability is the economic term used to refer to a situation where the general price level covering consumer goods remain unchanged or if it does change‚ it happens at a low rate so that it is not strong enough to make any significant influence on economic decision of participants in a economy. We encounter prices in different forms in our daily life activities as buyers or sellers when we get engaged in consumption‚ investment or trade. In market economy‚ price changes
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The above diagram shows that where the demand and supply intersects‚ indicates the quantity which suppliers wish to market equals the quantity which buyers are willing to take. There are many factors that have determined the general increase in global food prices over the last four years. One factor is in late 2006 the unseasonable droughts in many grain-producing countries. The top three wheat producers in the world are‚ China‚ India‚ and the United States respectively. The consequences of drought
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Price Controls Econ 360-002 Sonia Parsa Sparsa1@gmu.edu G00509808 Word Count: 1540 Abstract This paper examines how‚ in the United States‚ the government imposes several forms of taxes and price controls and how all individuals are required to pay direct and indirect taxes. It looks at how the approach of taxation and how the constraints of taxation on goods and price controls affect the U.S. economy. Introduction Regulations have played a huge role in the political and economic world
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Summer2011-Microeconomics-Exam Two Practice 1. To calculate the total utility of consuming N products: A. add the additional satisfaction of consuming each product up to N and multiply by its price. B. add the total satisfactions of consuming each product up to N. C. multiply the additional satisfaction from consuming the Nth product by its price. D. multiply total satisfaction from consuming N products by N. 2. Suppose that the following table lists the utility that Steve receives from consuming oranges at 50
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VALUE Vs PRICE There are four major attributes of a commodity i.e.‚ an item or service produced for‚ and sold on the market has four major attributes. They are: • a value • a use‐value (or utility) • an exchange value • a price (it could be an actual selling price or an imputed ideal price) VALUE In simple words‚ value refers to the importance of a thing or utility of a commodity. But in economics the term “value” has a quite different meaning. According to the famous economist
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