towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern. QUESTIONNAIRE 1) Which brand of chocolate do you prefer? Cadbury Nestle 2) Which sub-brand you have purchased? Cadbury Nestle
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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RMIT INTERNATIONAL UNIVERSITY VIETNAM Introduction to Logistic and Supply Chain Management Individual Case Study NAME: Tran Thi Kim Mai ID Number: s3231137 LECTURE: JAMIE CALBETO-Group 10 Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: OMGT2085 Subject Name: Introduction to Logistics & Supply Chain Management Location where you study: RMIT Vietnam – SGS Title of Assignment:
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15 Bibliography 16 I. Introduction Kraft is a worldwide food and beverage company active in more than 150 countries with annual revenues of $48 billion while Cadbury is a worldwide producer and seller of chocolate and sugar confectionery products in over 60 countries. As stated by the European Commission: “Both Kraft and Cadbury are strong players in the chocolate confectionary business in the European Economic Area. With its main chocolate brands Milka‚ Côte d ’Or and Toblerone‚ Kraft has
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EUROPE’S SECOND LOGISTIC Population and levels of living what sort of people these Europeans were‚ and what inspired that curious combination of adventurous spirit‚ pious sentiment‚ and brutal behavior that characterized the explorers and conqueror?. After a century of decline and stagnation Europe’s population began to grow. In the middle of 15 th century the population of Europe as whole was 45-50 million‚ it’s about 2/3 less than it was before the plague. By the middle of 17 th century the population
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4 SWOT Analysis of the Café OKE product on the Italian market 4.1 Strenghts: -High quality: Café Oké is a quality product(« Hand-picked and with attention to detail ») -Unique: Café Oké is not a « chain scale product » it is unique (« sometimes located at heights of up to 2000 metres against the slopes of‚ for example‚ the Andes mountains in South America. » “Café Oké is not only a new brand of coffee‚ but also a rather unique one.” “In many parts of the world‚ coffee is being grown on a much
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Articles recently reported that Tim Cook (Apple’s new CEO) earned $378m in 2011 He inherited a global technology juggernaut‚ renowned for its creativity and innovation; a business with $90 billion in cash reserves (The Guardian). Yet there are serious problems at one of its key suppliers‚ Foxconn‚ where a recent mass suicide threat posed an ethical dilemma facing Apple and its new leader. The Telegraph reported [11th Jan 2012]: Around 150 Chinese workers at Foxconn‚ the world’s largest
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“The 10 Keys to Global Logistics Excellence” The constant population grow‚ globalization and economic growth makes logistics a primary focus for business‚ especially big ones. Thomas Friedman said: “supply chaining” is fundamental as barriers to trade and interdependence are reduced across the globe.” That pretty much means that every day proper logistics are more fundamental to business to succeed and prosper. Fundamental changes across many areas of business‚ politics and the supply chain
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do to achieve low costs? Dollar Tree Logis-cs What are the major categories of cost? Cost Structure Inventory Carrying Inbound Total DC Outbound What are the drivers of the costs? • Inbound (37%) – Geography‚ distance from port – Mode of transport (train‚ truck) – Cost of fuel • DC facility cost (28%) – Fixed cost
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A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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