in 2005 to 110-120 gm now and there is a lot of scope to grow even further‚" says Rajesh Ramanathan‚ director‚ HR‚ Cadbury Kraft Foods. Increasing consumer demand has led to more and more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around
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Abstract The rapid development of global commerce has drove logistics to reduce products lifecycles‚ increase response and action efficiency and optimize investments of inventory for current businesses. Therefore‚ logistics plays a pivotal role in nowadays commerce. The objective of the report is to discuss and evaluate the existing logistics theories. Whereas‚ DHL will be selected as a case study so as to get a further understanding on logistics according to the analysis result. Introduction As with
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Assignment 1. There are five logistics/supply chain stories in the video. Suggest an appropriate title that you would give to each story. (10 marks) FarEastFlora- “Delivering love to the one’s we love” Transporting the animals- “Sizing up the Sheep” WLNA- “Keeping it cool on this Sunny Island” NTUC supply chain- “Right product‚ right quantity‚ at the right time!” Keppel Logistics- “The life and benefits of logisticians” 2. What type of logistics does each story belong to? (10 marks)
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Part A Question 1 The four primary logistic activities are: 1. Transportation A key logistics activity is to actually provide for the movement of materials and goods from point of origin to point of consumption‚ and perhaps to its ultimate point of disposal as well. Transportation involves selection of the mode (e.g.‚ air‚ rail‚ water‚ truck‚ or pipeline)‚ the routing of the shipment‚ assuring of compliance with regulations in the region of the country where shipment is occurring‚ and selection
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The acquisition of Cadbury faced widespread disapproval from the British public‚ as well as groups and organisations including trade union Unite‚[29] who fought against the acquisition of the company which‚ according to Prime Minister Gordon Brown‚ was very important to the British economy.[30] Unite estimated that a takeover by Kraft could put 30‚000 jobs "at risk"‚[24][31][32] and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury’s M&A advisers
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References: Bowersox‚ Donald J.‚ Closs‚ David J. & Cooper‚ M.Bixby : “Supply Chain Logistics Management”‚ The MCGraw-Hill Companies‚Inc. ‚ 2nd ed. 2007. Bowersox‚ Donald J.‚ Closs‚ David J. and Theodore P.Stank‚ 21 st Century Logistics: Making Supply Chain Integration a Reality ‚ Oak Brook‚ IL; Council of Logistics Management‚ 1999. Copacino‚ William C. “Supply chain management: The basics and beyond”‚ CRC Press LLC‚ 1997. Schroeder‚ Roger G. : “Operations
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Cited 36 Company Background Cadbury is the world’s largest confectionary producer; it is also a beverage industry. Based out of London‚ United Kingdom‚ it operates worldwide with global production‚ marketing‚ and sales functions. The company was founded in 1824 when entrepreneur John Cadbury vended tea‚ coffee‚ and chocolate in the UK. He later established Cadbury Brothers Limited‚ which expanded operations to British occupied India‚ making Cadbury one of the first multinational companies
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Final exam logistics 1.) Ikea case: (the 3 main topics) a. Competition between suppliers The structure of Ikeas logistic creates a high competition between their suppliers. It is because Ikea is subdivided into (many) Trading Areas‚ which compete for the commissions the headquarters of Ikea (Ikea of Sweden) gives. Each Trading Area tries to find the best thus cheapest solution for producing and delivering a product‚ so each of them negotiate with their suppliers and make an offer to the headquater
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Product overview: a. Summary of products/services: Cadbury World is a world re-renowned chocolate brand that provides the richest chocolate in the world. Cadbury world also consists of a large variety of shops‚ and interactive factories. Cadbury intends to capitalize on the success of this industry by taking advantage of other services within the area in order to expand our opportunities and creative ideas. One of the main features that Cadbury product and services have is the promotion of products
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MSOR/OPMT/MKMR 475: Supply Chain Logistics (Fall 2013) (Homework #6) Due: November 20th‚ 2014 This is a group assignment. Each group need to submit one (hard copy) of the report in class on November 20th. Problem 1 (20 Points): Two plants are to serve three market points through one or two warehouses. Volume flowing either to or from each point‚ and the associated transportation rates and location are given as follows: Point No Point i X-coordinate Y-coordinate Volume Vi (cwt.) Transportation
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