SWOT ANALYSIS OF CADBURYS Introduction Cadbury India is a food product company with interests in Chocolate Confectionery‚ Milk Food Drinks‚ Snacks‚ and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are Cadbury Dairy Milk‚ 5 Star‚ Perk‚ Eclairs‚ Celebrations‚ Temptations‚ and Gems. In Milk Food drinks segment‚ Cadbury’s main product - Bournvita is the leading Malted food drink in the country. SWOT
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commercial airtime during popular TV events. We have selected a Cadbury ad in which the little girl plays the main role. In the first scene of the ad‚ the family members are having meal in the dinning. The little has a Cadbury beside her and she takes the chocolate in her hand. Her mother serves her food and says her eat but she makes a noise‚ like she is going to vomit. Then one of them asked about the desert and other replies that Cadbury was the desert. The little girl refuses to give her chocolate
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Employers/managers do? Employers can start the motivation process by using different approaches‚ when I say different approaches I mean theories. Theories such as Maslows theory. Maslows hierarchy theories says “people have needs and when one need is relatively fulfilled other emerges in predictable sequence to takes its place”. What Maslows is saying is that the most basic level of needs must be bet before the individual will strongly desire the secondary or higher needs. For the most part physiological
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Establishing Reason Nowadays commercials seem to be every where and advertise almost about anything and everything that they think can be sold to consumers worldwide. Many marketing companies like Dentyne‚ an international chewing gum manufacturer‚ have realized long ago that sexual imagery is better retained in our brains‚ so in order to leave a better impression about their products in consumers minds they have gone ahead embraced these techniques to the fullest‚ lawful‚ extent in their ads in
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Background of the Company Haigh’s Manufacturing Pty Ltd is oldest family owned chocolate maker in Australia. The organization makings chocolate and confectionary as a traditional small batch maker. In May 1915 Alfred E Haigh opened the first door of Haigh’s Chocolate Store in Adelaide. He was using his own flavor to the industry and in 1917 he started producing chocolate covered fruit centers. Day by day company was booming‚ expanding with generations. Today the company is ride by 4th generation
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Born April 1‚ 1908 Abraham Maslow was the son of uneducated Jewish immigrants. Being uneducated themselves‚ his parents pushed him hard to have success in academics (Boeree). This was hard on a young boy and he became very lonely. Choosing books as his refuge he became interested in higher education. He began this education at the City College of New York studying law (Boeree). After three semesters at CCNY he transferred to Cornell and then eventually back to the City College of New York (Boeree)
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have contributed to Humanistic Psychology‚ one of the most renowned is‚ Abraham Maslow. Humanistic psychology is defined as: "Explicitly concerned with the human dimension of psychology and the human context for the development of psychological theory." (wikipedia.com) Abraham Maslow was born in Brooklyn‚ New York in 1908‚ and attended City College in New York for three semesters‚ where he studied law. Maslow moved from New York to Wisconsin where he then attended the University of Wisconsin
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References: Kemjika‚ O. G. (2008) Theories and practice of careers development in Nigerian education. Fabson printing & publishing co. Ltd.‚ Onitsha. Onyekuru‚ B. U. (2010) Principles of counseling and psychotherapy. Adyudo press‚ Owerri. Maslow‚ A.H. (1954) Motivation and Personality‚ New York‚ Harper and Row. Roe‚ A. (1956) The Psychology of Occupations‚ New York‚ Wiley. Roe‚ A. (1957) ‘Early determinants of vocational choice’‚ Journal of Counseling Psychology‚ Vol.4‚ No.3. pp212-217. Roe
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Behavior (9th ed.) [University of Phoenix Custom Edition e-text]. McGraw Hill‚ New York‚ NY. Retrieved September 27‚ 2006 from University of Phoenix‚ Resource‚ MKT/463Marketing Website; https://ecampus.phoenix.edu/secure/resource/resource.asp Maslow‚ A (1943) Maslow ’s Hierarchy of Needs‚ A Theory of Human Motivation. Retrieved October 21‚ 2006 from http://www.ship.edu/~cgboeree/maslow.html
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Communication is a transactional process and in a health context it is an important part of health and social care. Communication is an essential‚ instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules. In health and social care communication is a planned process the effectiveness of this planned process comes to fruition when the audience has achieved‚ acted on or responded to a message. The basic representative model of communication
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