BUENSALIDO & ASSOCIATES PUBLIC RELATIONS I am Jarred Norman Raymund Pe Benito Estacio‚ 20 years old‚ a graduate of Far Eastern University with an undergraduate degree in Bachelor of Arts in Mass Communication. As a Mass Communication student‚ I’ve had experiences in different fields such as the television‚ radio‚ theatre‚ advertising‚ photography‚ new media and public relations. I have adept skills in graphics‚ editing both pictures & videos‚ and I have also a background in lay-outing. I’ve
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gone for good is the era of journalism which was mainly crossing the t’s and dotting the i’s‚ journalism is now a part of larger discipline of mass communication. For‚ other areas of mass communication‚ such as radio‚ television‚ advertising‚ public relations‚ satellite communication and internet have taken over the entire of gamut of human communication. The Curriculum Development Committee (CDC) consisting of senior professors of mass communication from various Universities in its several sittings
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Leicester Business School at De Montfort University MARK3020 Contemporary Issues in Advertising and Public Relations 2013-14 1 Contents Introduction ................................................................................................................ 3 Learning outcomes ...................................................................................................... 3 Module Leader ..................................................................................
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can use in order to communicate messages to the people/ customers are‚ advertising‚ public relations and publicity‚ direct marketing‚ sales promotion‚ personal selling and others. Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c) Advertising and public relations and promotion (broadcast). The broadcasted advertisement launched by Telstra a few
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LCCI International Qualifications Level 3 Certificate in Public Relations Syllabus Effective for examinations to be held from Series 2‚ 2010 For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk 1 INTRODUCTION Education Development International (EDI) is a leading international awarding body that was formed through the merger of the London Chamber of Commerce and Industry Examinations Board (LCCI) and a leading online
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PR Model Samsung has applied some Public Relations Model into its business to build a better relationship between the organization and the public. From the perspective of PR communication function of Samsung‚ they organise several tasks to serve the society‚ the first PR model is two-way symmetrical‚ this PR Model is more to create a mutual understanding rather than persuasion from the organization to the public. For example‚ Samsung has held a volunteering activity during the October of 2013
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Exercise 2: travel agency A travel agency organizes trips. To organize a trip the following tasks are executed. • First the customer request is registered‚ then an employee searches for opportunities which are communicated to the customer. Then the customer is contacted to find out whether (s)he is still interested and whether more alternatives are desired. • If the customer selects a trip‚ then the trip is booked. In parallel (if desired) one or two types of insurance are prepared. • Two weeks
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Case 10: Steele Enterprises Main Problem: Constant fighting between Richard Leeman‚ Chief of Chemical Branch Public Relations and Donna Olson‚ Chief of Mechanical Branch Public Relations. Facts of the Case: 1. Olson and her team were tasked to take charge of the PR Dinner and she was claiming that Leeman suddenly took over the arrangements‚ without any directive from their boss‚ for the dinner which infuriated Olson. 2. Leeman was claiming that if it was not for him‚ the company would have
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Agenda setting refers to the idea that there is a strong correlation between the emphasis that mass media place on certain issues‚ meaning it is not information about the issue that has the effect; it is the fact that the issue is of importance to publics (Wirth et al‚ 2010). This importance is driven by a few key factors that drive newsworthiness or the news value a publicity piece holds. Publicity material represents newsworthiness when it reflects six news values that appeal to the media personnel
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The History of the Consumer Movement and Consumerism Michael J Jackson Grantham University The History of the Consumer Movement and Consumerism Consumerism as defined by the dictionary is a modern movement for the protection of the consumer against useless‚ inferior‚ or dangerous products‚ misleading advertising‚ unfair pricing. Ralph Nader is probably credited as one of the first activist that took consumer rights and the whole consumerism movement to the next level. Nader first came
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