Question 1 In particular‚ Cadbury needed to protect its core chocolate tablets business. The brand had not carried out a major Dairy Milk PR campaign for years. It asked GolinHarris to run a campaign to drive sales. It wanted to use the Joyville concept - an imaginary place where Cadbury ’s chocolate is made - which had previously featured in the brand ’s advertising. Campaign Taste – Search for Joyville Taster Client Cadbury PR team GolinHarris Timescale January-March 2013 Budget
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A Report on Strategic Planning Of COCA COLA Subject: Strategic Management [MBA – Evening Program] Faculty: Sir Yousuf Prepared & Presented by: Rohail Riaz (51515) Table of Contents 1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks
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their needs. INTRODUCTION ON THE CHOCOLATE INDUSTRY Indian Chocolate Industry as today is dominated by two companies‚ both multinationals. The market leader is Cadbury with a lion ’s share of 70%. The company ’s brands like Five Star‚ Gems‚ Éclairs‚ Perk‚ Dairy Milk are leaders in their segments. Until early 90 ’s‚ Cadbury had a market share of over 80 %‚ but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit
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Weaknesses 1. Scale of operations 2. Competence in information systems 3. Wide range of products 4. Cost leadership strategy 5. International operations 1. Labor related lawsuits 2. High employee turnover 3. Little differentiation 4. Negative publicity Opportunities Threats 1. Retail market growth in emerging markets 2. Rising acceptance of own label products 3. Trend toward healthy eating 4. Online shopping growth 1. Increasing competition from brick and mortar and online competitors
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INTRODUCTION Gone are the days when “buyer beware” was the trend. The sellers used to dictate their terms as the competition was less. But after the Liberalization‚ Globalizations and Privatization in 1991‚ more companies entered into India. This changed the situation form “Buyer’s beware” to “Sellers beware”. It became more difficult for the companies to sustain in the cut throat competition. They had to shift their focus from product centric to customer centric. Companies had to think smart instead
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impact of external environment has been recorded. The project throws light on one of the Cadbury’s product (Cadbury’s picnic) which failed in India market. Gives an overview of the reasons for the failure and try to give a promotion strategy as to how Cadbury can re-launch the product. This project aims at understanding the overall Chocolate Industry in India‚ various factors affecting the growth and success of chocolate industry in India‚ the challenges and opportunities which the market offers and the
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in India 8 3 Types of Chocolates 12 4 Categories of Chocolates & Form of Consumption 14 5 Chocolate Manufacturing Process 15 6 Market Size (by value & by volume) 16 7 Major Players & their Market Share 17 8 Cadbury’s India Limited - A Study 18 9 Cadbury & The Worm Controversy 37 10 MARKETING - PROMOTION of CHOCOLATES in INDIA 46 11 Nestle India 50 12 Amul (GCMMF) 53 13 CAMPCO 59 14 Home-made Chocolates 62 15 Interesting Chocolate Facts 63 16 Problems & Challenges in Indian Chocolate Industry 64 17
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Introduction: In December 14‚ 1946 a great company came into origin which we know today as “AMUL”. The name has taken from the Sanskrit word “AMULYAM” which mean ‘priceless’. As per study we came to know that the name has been suggested by the quality control department of Amul in ‘Anand’. But‚ for some it seems that it is the acronym of the word ‘Amul’ as (Anand Milk Union Limited). During the late 40’s an awareness program took place in the Anand district of Gujarat by the farmers which took
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Retrieved 10 February 2010. 9. ^ Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury ’s sweet success". London: Times Online. Retrieved 30 May 2010. 10. ^ Fabrikant‚ Geraldine (27 January 1987). "General Cinema buys 8.3% of Cadbury Schweppes". New York Times. Retrieved 2010-01-05. 11. ^ Holson‚ Laura M. (18 September 2000). "Cadbury to Pay $1.45 Billion For Snapple". New York Times (New York Times). Retrieved 2008-06-18. 18. ^ [2] Cadbury Dairy Milk to go Fairtrade in 2010 – Choclovers
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CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers‚ magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition‚ television plays an important role on
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