DISSERTATION ON INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION Submitted in partial fulfillment of the requirement for MBA Degree of Bangalore University BY VIKRAM RAJPUROHIT Register Number 06XQCM6085 Under the guidance of Prof. JAIRAJ NAIR M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan Bangalore-560001 2006-2008 DECLARATION I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION”
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IY1 MARETING Coursework 1 PART 1 A 1. How does JD Sports apply a winning marketing strategy and records substantial profits while a similar company in the same sector (JJB Sports) has failed and gone into liquidation? JD found its own model of marketing in the difficult economic and competitive market. It has a successful plan about marketing mix and SWOT analysis. JD’s target is very exactly and it is good at exploit opportunity. It also did well on the information exchange with consumers
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Group‚ Inc. (DPS) seemed to be on a roll. Named 2010 Beverage Executive of the Year by Beverage Industry Magazine‚ he led the company through three very difficult economic years since it separated from the London-based food and beverage giant Cadbury Schweppes. Reflecting on that time‚ he chuckled‚ “There couldn’t have been a worse year to go public.”1 Triggered by the collapse of mortgage-backed securities‚ the recession froze the credit markets and led to unprecedented commodities prices. In spite
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Executive summary 1. Introduction 2. Background 3.1 Costco history (departments‚ countries‚ organization‚ structure of Costco) 3.2 Why enter Australia? 3.3 Cash & Carry 3.4 Retail logistics (pallets in store) 3.5 Wholesale & retail 3. Discussion 4.6 Product (Quyen) * Target customers: for women at big events such as: Mother Day n Christmas. * Peak season at Oz – cold weather from May until Xmas. * Another high season on
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share of 17%‚ Cadbury Bournvita reaches across hundreds of cities‚ towns and villages through 3‚50‚000 outlets in India. It is a universal truth that mothers attach a lot of emotional importance to nourishment while bringing up their children. However‚ children always look out for the tastiest option to make their daily dose of milk more enjoyable. Cadbury now offers two options to capture this appeal: Cadbury Bournvita‚ with its popular chocolate taste‚ and its latest offering‚ Cadbury Bournvita 5
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brand‚ from Cadbury Schweppes‚ was a highly popular brand of soft drinks across the globe. The brand has positioned itself as champagne and the taste was different and refreshing. The brand was also promoted heavily in various media. The ad featuring the snow and tiger brings back the nostalgia about this brand. The brand was positioned as a premium cold drink. But alas; the brand did not last too long in the market. In 1999 CocaCola took over the beverages business of Cadbury Schweppes and like GoldSpot
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Marketing Problems – Applications and Decisions (74-232) Odette School of Business‚ University of Windsor II. Short Cycle Key person and his / her position in the organization: Kate Hoedebeck‚ director of marketing for Hawaiian Punch at Cadbury Schweppes Americas Beverages. Key issue: To prepare the 2005 Hawaiian Punch business marketing plan and coordinate the newly consolidated version of the three companies. Sub issues: 1. How will they increase market share? They already are the number
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PROJECT REPORT ON CADBURY INTERGENERATIONAL BRANDING BY BRAND SUBMITTED TO: Prof. Jone Mathews SUBMITTED BY: APURV SINGH (PGFA1108) NIKITA KHANNA (PGFA1130) PAARIJAT (PGFA1131) PAYAL GUPTA (PGFA1132) SANCHI MALHOTRA (PGFA1140) SHOBHIT MITTAL (PGFA1144) Executive Summary The story of Cadbury Dairy Milk started way back in 1905 at Bournville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories‚ which are Chocolate
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Company background Name Wal-Mart Stores Inc. Industries served Retail Geographic areas served Worldwide Headquarters Bentonville‚ US Current CEO Mike Duke Revenue $ 466.950 billion (2012) Profit $ 15.699 billion (2012) Employees 2.2 million (2012) Main Competitors Costco Wholesale Corporation‚ Dollar General Corporation‚ Dollar Tree‚ Inc.‚ Kohl’s Corporation‚ Macy’s Inc‚ Sears Holdings Corporation‚ Target Corporation Walmart is a US based multinational retail company that sells
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Diet Squirt became the first soft drink in the United States to be sweetened with Nutra Sweet. Squirt joined A&W Brands in 1986‚ which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing‚ marketing‚ and distribution of Squirt was assigned to Dr Pepper/Seven Up‚ Inc‚ which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/Seven Up‚ Inc. branch. The Squirt Brand remains highly competitive among the grapefruit and citrus-flavored
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