A Report on Strategic Management Case Of COCA COLA (Year 2007) Subject: Managerial Policy Section: “B” [MBA – Evening Program] Faculty: Brig. (ret.) Shakeel Ahmed Prepared & Presented by: |Group 2 | |Faraz Ahmed |Zohaib Genda |Mehboob Hassan
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beverage products and services (Pepsico.com‚ 2014). The Dr Pepper Snapple Group became a publicly-traded and stand-alone company on the New York Stock Exchange on May 7‚ 2008. This was the result of Cadbury‚ plc spin off in which Americas Beverages group of business entities was held by Cadbury Schweppes. DPS integrated business model enables them to market more than 50 brands of premium beverages consisting of teas and juices; waters and mixers‚ and carbonated soft drinks as they manage the entire
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in a neighbourhood supermarket. Watching this in line‚ it was seen that Pepsico also had started cutting prices in some markets. Coca-Cola‚ being the leader in Indian market with approx. 51% market share‚ owes its success reason to Parle and Cadbury Schweppes by acquiring them. Pepsi entered the Indian domain by partnering with Lehar India. Not just that both the companies compete each other over the issue of price‚ a cyber war was also introduced in 2005‚ when Pepsi introduced Pepsi Stuff and Coca-Cola
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Marketing Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. SWOT analysis 8 VI. Competitor analysis 10 VII. Marketing Strategy 11 VIII. Conclusion 14 IX. Bibliography 15 I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world
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grow the market share outside Canada‚ Cott made several acquisitions since its inception. Cott purchased the Cola Company‚ Royal Crown (RC) Cola’s beverage concentrate business as well as propriety technology and a manufacturing facility from Cadbury Schweppes. In July 2001‚ with the acquisition‚ Cott secured control of concentrate formula‚ a key ingredient of its core products. The acquisition of Macau Holding Ltd. in the UK in 2005 ventured its business expansion in Europe. For diversifying its
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SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. The Business Week-Interbred valued Coca-Cola at $67‚000 million in 2006. Coca-Cola ranks well ahead of its close competitor
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and more thru many major consumer brands. It is one of the most geographically diverse companies; only 42% of its food and beverage sales comes from North America. Nestlé’s major competitors include Hershey Foods‚ Kraft Foods‚ Unilever NV and Cadbury Schweppes. It already has a strong seat as a leader. So going forward‚ Nestle aims to increase the nutritional value of its products and to expand the product lines to offer therapeutic foods to people with illnesses. They desire to transform themselves
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2.1 History: A person called Walter E. Diemer‚ was an accountant for the Fleer Chewing Gum Company during the year 1928. The company which was located in Philadelphia‚ was experimenting with new gum recipes. One recipe was found and that recipe was less sticky and can be stretched more easily when compared to the regular chewing gum. This chewing gum became highly successful and was named by the president of Fleer as Dubble Bubble because of its stretchy texture. The original bubble gum was pink
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coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Minute Maid‚ Simply‚ and Powerade. Major/Primary Competitors: One of the major competitors of Coca-Cola is PepsiCo‚ Inc. Secondary Competitors: The primary competitors of Coca-Cola are Nestle‚ Dr. Pepper (Cadbury Schweppes) and Danone. Target Markets for Coke Coca-Cola has used the mass marketing approach to advertise its product. Therefore the target market for its products such as coke consists of people belonging to different age groups‚ gender‚ and socioeconomic
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The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First‚ supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits
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