Situation Analysis 1.0 Market Summary Pollo Tropical has a good amount of information about its customers‚ identifying common characteristics between them as well as working on satisfying those similarities. As target markets‚ Pollo Tropical aims the Hispanic and Caribbean community‚ as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health‚ as well as their physique
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4 SWOT Analysis of the Café OKE product on the Italian market 4.1 Strenghts: -High quality: Café Oké is a quality product(« Hand-picked and with attention to detail ») -Unique: Café Oké is not a « chain scale product » it is unique (« sometimes located at heights of up to 2000 metres against the slopes of‚ for example‚ the Andes mountains in South America. » “Café Oké is not only a new brand of coffee‚ but also a rather unique one.” “In many parts of the world‚ coffee is being grown on a much
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I. Introduction 4 II. The case 5 III. Analysis: competitive assessment 6 1) Confectionery sector overview. 7 2) Relevant product market 9 3) Relevant geographic markets 11 4) Unilateral Effects 11 IV. Our results: pro-collusive effects and efficiency gains. 14 V. Conclusions 15 Bibliography 16 I. Introduction Kraft is a worldwide food and beverage company active in more than 150 countries with annual revenues of $48 billion while Cadbury is a worldwide producer and seller of chocolate
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INTRODUCTION Executive Summary/ Situation Amazon.com offers one touch shopping experience for millions of consumers around the world. You now have the ability to conduct all your shopping needs‚ wants and desires form the comfort of your own home. Say good bye to long lines‚ congested
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Company Description Cadbury Beverages‚ Inc. is the beverage division of Cadbury Schweppes PLC‚ a major global soft drink and confectionery marketer. In 1989‚ Cadbury Schweppes PLC had worldwide sales of $4.6 billion‚ which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London‚ England; Cadbury Beverages‚ Inc. worldwide headquarters are in Stamford‚ Connecticut. Cadbury Schweppes PLC has the distinction of being the world’s
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Communication Situation Analysis The rapid advancement of modern technology has empowered us with multitudes of avenues for effective delivery of our communications. The route we chose should be carefully analyzed before use as each delivery may require specific results. Communicating important messages across global or local organizations are complicated‚ and may require special skills or particular medium depending on the audience one is trying to reach. There may also be ramifications in certain
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SWOT analysis Strengths Cadbury has a strong manufacturing competence‚ established brand name and a leader in innovation. People trust the company and support the brand. Cadbury’s is fully focused on chocolate‚ candy‚ and chewing gum‚ with a unique understanding of consumer in the segments. This allow Cadburys to be able to put all efforts and resources into just this area‚ concentrating all R&D and marketing here and not using money in other areas. Ability to respond to the market needs
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Amazon.com Situation Analysis Jeffrey Bezos started Amazon.com in 1994‚ after recognizing that Internet usage was growing at a rate of 2‚300 percent a year. Operating from a 400-square foot office in Seattle‚ Jeffrey launched Amazon.com on the Internet in July 1995. Amazon.com mission is to use the Internet to transform book buying into the fastest‚ easiest‚ and most enjoyable shopping experience possible. By the end of 1996‚ his firm was one of the most successful Web retailers‚ with revenues
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distribution channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th
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Starbucks Situation Analysis Starbucks‚ a leader in the specialty coffee industry‚ has recently decided to test the feasibility of a new product. Known for its ability to maintain customer loyalty through a rich environment and excellent coffee‚ Starbucks is trying to attack the instant coffee market through its product‚ Via. Before analyzing the product itself and its potential success‚ we must first look at the macro and micro environments. The first aspect of the surrounding
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