Presented by 09 January 2011 NU Student Number: 11035717 SHAPE Student Number: 117011424 Table of Contents PART A 1 Question 1 1.1 Defining Partnership…………………………………………………...…5 1.2 Advantages of Kraft chooses Cadbury as a partner……………………...….5 2 Question 2 2.1 Potential risks of this acquisition………………………………………….6 2.2 Impacts of cross-cultural risk……………………………………………...6 2.3 Impacts of country risk (as Political risk)………………………………….7 2
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Retrieved 10 February 2010. 9. ^ Ascribed to Cadbury plc. (19 January 2010). "A history of Cadbury ’s sweet success". London: Times Online. Retrieved 30 May 2010. 10. ^ Fabrikant‚ Geraldine (27 January 1987). "General Cinema buys 8.3% of Cadbury Schweppes". New York Times. Retrieved 2010-01-05. 11. ^ Holson‚ Laura M. (18 September 2000). "Cadbury to Pay $1.45 Billion For Snapple". New York Times (New York Times). Retrieved 2008-06-18. 18. ^ [2] Cadbury Dairy Milk to go Fairtrade in 2010 – Choclovers
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Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
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The Chocolate Industry (GLOBAL OVERVIEW) Who are the main manufacturers of chocolate in the world? Company | Net Sales 2011 (US$ millions) | Kraft Foods Inc (USA) | 19‚965 | Mars Inc (USA) | 16‚200 | Nestlé SA (Switzerland) | 12‚808 | Ferrero Group (Italy) | 9‚612 | Hershey Foods Corp (USA) | 6‚112 | Chocolade fabriken Lindt & Sprüngli AG (Switzerland) | 2‚796 | August Storck KG (Germany) | 2‚205 | Yildiz Holding (Turkey) | 2‚095 | Meiji Co (Japan) | 1‚791 | Arcor Group (Argentina)
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1. Introduction Ethics is a branch of social science. It deals with moral principles and social values. It helps us to classify‚ what is good and what is bad? It tells us to do good things and avoid doing bad things. So‚ ethics separate‚ good and bad‚ right and wrong‚ fair and unfair‚ moral and immoral and proper and improper human action. In short‚ ethics means a code of conduct. It tells a person how to behave with another person. So‚ the businessmen must give a regular supply of good quality
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years as one of the fundamental reasons for the acquisition of Cadburys’ was to access this market effectively. The word count ignoring the title page‚ and the references and appendix is 4167. Kraft Foods Inc. is the largest confectionery‚ food‚ and Beverage Corporation headquartered in the United States. It markets many brands in more than 160 countries. 11 of its brands annually earn more than $1 Billion worldwide: including‚ Cadburys’‚ Philadelphia Cream Cheese and Oreos‚. The company‚ headquartered
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WATERY WORLD Water Usage in HICs Agriculture (39%) – use water to irrigate crops‚ using automated machines that use lots of water. Industry (47%) – Water is used in production and for cooling. Some use 1million litres a day Domestic (14%) – piped water supplies used for baths (150L) and washing machines (100L) other Water Usage in LICs Agriculture (91%) – Less efficient and require man power. Water is wasted in evaporation. Industry (5%) – There is less industry‚ more small cottage shops
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Snapple’s brand equity was driven by how unique and popular the product became almost immediately. By 1994‚ it had grown substantially and was known as a popular and user friendly “ready-to-drink” beverage. The huge growth Snapple was able to achieve was due in part to the almost cultish fan base that Snapple developed. For example‚ a family in New Jersey even gave their son the middle name Snapple. Studies showed that ready-to-drink beverages were selected almost strictly based upon fashion‚ taste
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position within the market. I plan to look at each of these areas in turn. Since these 6 factors will be impacting different businesses in different ways at the moment‚ for the purpose of this essay I will consider them from the point of view of Cadbury in the UK The current Political environment is one of the most important factors that a business needs to be aware of. Considerations include issues such as government stability and likely changes‚ tax policy‚ trade control‚ import/export restrictions
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AO1 Internal and External Customer Needs at Cadbury World Internal Customers: Staff: At Cadbury world the staff are constantly training and working on how to communicate with the customers‚ always training to maintain their expectations and how they can improve. They can improve. They have this training course called Welcome Host for managers. (Www.welcometoexcellence.co.uk) and here they learn how to have good customer service. There are different training courses they have to take part
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