ACQUISITIONS & NAME CHANGES C. NET REVENUE BY CONSUMER SECTOR (2006‚ 2010) D. 11 $1 BILLION KRAFT BRANDS E. 54 KRAFT BRANDS F. KEY COMPETITOR ANALYSIS G. HISTORY OF NEW PRODUCT INTRODUCTION (DOMESTIC) H. SWOT ANALYSIS: KRAFT FOODS‚ INC. I. SWOT ANALYSIS: CADBURY J. SWOT ANALYSIS: OREO IN INDIA K. EXAMPLE: OREO IN CHINA L. INCOME STATEMENT: FORECASTING VARIABLES M. INCOME STATEMENT (2008-2010 REAL‚ 2011- 2015 FORECASTED) N. KRAFT OPERATING PROFITS BY SEGMENT O. BALANCE SHEET: FORECASTING VARIABLES P. BALANCE
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Cited: American Beverage Association (2005). Soft Drink Facts. Retrieved February 21‚ 2006 from http://www.ameribev.org/variety/facts.asp Cadbury Schweppes. (2004). 2004 Annual Report. Retrieved February 17‚ 2006 from http://www.cadburyschweppes.com Datamonitor. (2005‚ May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802 Hein‚ Kenneth. (2004). Brand Loyalty 2004
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appropriate) Notes (including specific resources) Evaluation 1 (8/9/14) Role of marketing (P1‚M1‚D1) Objectives – public/private Marketing Techniques – Ansoffs matrix P1‚ M1‚ D1 Group task on setting SMART objectives/different types of objectives Input on Ansoff’s matrix Group activity on application of Ansoff. Case study on Ansoff – comparing the use of Ansoff by two organisations 2 (15/9/14) Role of marketing (P1‚M1‚D1) Survival strategies Branding P1‚M1‚D1 Input from teacher on Survival strategies
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Reaching for value Strategic opportunism Stuart E. Jackson Stuart E. Jackson is Vice President of L.E.K. Consulting‚ Chicago‚ IL‚ USA. Ralph Waldo Emerson‚ American philosopher and sage of Concord‚ is often misquoted on the subject of consistency. What he actually said was: A foolish consistency is the hobgoblin of little minds‚ adored by little statesmen and philosophers and divines. But is that enough? Sometimes it is not. All too often‚ business leaders get trapped in their strategic
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towards sugar-free and low-calorie foods gathers momentum‚ food and beverage firms like Cadbury‚ HLL‚ ITC Foods‚ Glaxo Smithkline and Weikfield are firming up plans to foray in this segment. While HLL is working on low-calorie pre-mixed tea and coffee mixes‚ Cadbury is planning to launch sugar-free chocolates and confectionery. “We are exploring options in the sugar-free chocolate segment‚” confirmed a Cadbury official. Other firms working on sugar-free or ’healthier’ food products include ITC
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References: Ansoff (1957) Ansoff’s Matrix‚ pain and gain Growth strategies and adaptive learning among small food producers Anonymous. Geelong Advertiser [Geelong‚ Vic] 28 Jan 2010: 30. Woolworths Slowdown Bowery‚ Joanna. Marketing (Apr 20‚ 2006) Woolworths Hasell‚
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Running head: Contemporary Business- BUS 508 April 28‚ 2012 Assignment #2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between
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This strategic framework is divided into 2 parts. The first part focuses on the analysis of internal structures and culture of Canon. The McKinsey’s 7S model and SWOT framework are used in this section for the analysis. The second part relies on Ansoff matrix to assess the overseas growth options available to Canon. An assessment of Canon’s internal structures and culture The structure in organization arises as a result of the necessity of the people in organization to know who is in charge
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McKinsey Matrix Situational Analysis PLC Concept Internal Analysis Sales/Profitability Market Share 7ps External Analysis Micro Environment Macro Environment SWOT Objectives Fundamental Strategies Segmentation Targeting Positioning Ansoff Generic Strategies BCG Marketing Tactics Product Price Distribution Promotion Service mix Implementation Measurement and Control People Physical Evidence Process Management Fig. 1. The STRATICS PROCESS – Marketing Planning © Demetris Vrontis
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Vitamin water‚ etc. could be considered as centric diversification part. - Joint venture – a kind of strategy that occurs when two or more company form a temporary partnership for the purpose of capitalizing on some opportunity. Joint venture with Cadbury has been suggested in this part. - Conglomerate Diversification – include new unrelated products. Entering into snack business is an example of this strategy for coke. Step 4 Determine the attractiveness scores (AS) defined as numerical values
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