Part1 The main decision problem for Boston Beer Company is whether or not it should remain in the light beer market. This is followed by four subsidiary decision problems if the answer to main problem is yes: should BBC create a new light beer brand‚ and if so what positioning should it take‚ should they keep Lightship‚ and if yes‚ should BBC maintain or change Lightship’s positioning. The research problems are as follows: it is profitable for BBC to remain in the light beer market‚ what are the
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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EXECUTIVE SUMMARY Boston Creamery‚ Inc‚ is an ice cream company that manufactures and distributes ice cream to wholesalers and retailers. In 1973‚ the company had installed a new financial planning and control system that compares budgeted results against actual results and be able to highlight things that needed corrective actions or commend things that resulted in a favorable overall variance. This year‚ the division has a favorable operating income variance of $71‚700. Highlights: · Jim
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Cadbury Schweppes is a company that makes responsibility for realization of the company’s vision and strategy that of the top management. Championing CSR requires leadership both internally within their own organisation and externally where their history and heritage‚ combined with their strong market position‚ means that they are well placed to offer that leadership. The Board Corporate and Social Responsibility Committee address all key aspects of CSR. It has been chaired since its inception
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History of the BBC Founders: Jim Koch‚ Rhonda Kallman‚ founded in 1984 Koch: successful management consultant with the BCG(Boston Consulting Group);but wanted to do his family recipe. He believes : Domestic Microbrewery 可以打败 imported beers的弱点‚ by making consistently high quality---emphasized local character Background : Few craft brewers when BBC began. Critical element of Koch’s plan: use of established brewers’ production facilities: Pittsburgh Brewing Company
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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Financial Statement Analysis- Boston Beer Company FIN 506 FALL 2010 Dan Chenoweth Tatiana Cozma Tawana Johnson Kyle Krukowski 1- INTRODUCTION TO BOSTON BEER COMPANY‚ INC. Ranked #4 during the 2010 US Open Beer Championship and consistently ranked in the top 10 of brewing competitions‚ Samuel Adams Boston Lager is the flagship beer of The Boston Beer Company. Although the Boston Beer Company was founded in 1984‚ the roots of the Samuel Adams Boston Lager are over 100 years old beginning
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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Boston Massacre The Massacre that was held in Boston Massachusetts on March 5‚ 1770 was a small yet horrific event. It started out as colonist teased and taunted the British soldiers. They also threw rocks and whatever else they could throw at them. The soldiers reacted to this by firing back at the colonist killing five people‚ three were killed on impact and two died later on‚ several were wounded. Immediately after‚ the colonist disappeared and the soldiers reported back to their barracks. Even
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Cadbury Beverages‚ Inc.: Crush Brand 1. Based on your assessment of the soft drink industry‚ the orange-flavored category‚ and the competitive situation of Cadbury Beverages and orange Crush‚ what is your recommendation for positioning orange Crush? Be sure to base your recommendation on facts and issues raised in the case. According to Exhibit 5‚ from 1985-1989‚ Orange crushes’ market share decreased from 22% (1985) to 8% (1989)‚ this data shows that prior to the entrance of Coca Cola’s
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