This report aims at analyzing and reporting on the marketing strategies of Dabur India Ltd (DIL) for the brand Dabur Chyawanprash. Dabur India Limited is the fourth largest FMCG Company in India. It is the first Company to provide health care through scientifically tested and automated production of formulations based on India traditional science. It is most famous for Dabur Chyawanprash and Hajmola. Dabur Chyawanprash is the leader in the Chyawanprash category and enjoys a market share of 66 per
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[pic] Estudio de caso: El lanzamiento de Porsche Cayenne Índice Introducción Antecedentes La gestión de Wendelin Wiedeking (hasta 1998) Lanzamiento de nuevos modelos El mercado de los SUV’s La diversificación en la actividad empresarial Diversificación en diferentes industrias (ejemplos) Tendencias en la industria automotriz Las tendencias en la época del caso Implicaciones para Porsche de entrar al mercado de los SUV’s
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Study 3- Café de Colombia By Nuri GOKCEK 10.22.2008 1. Problem Identification FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo‚ but there are new challenges right in front of them. Café de Columbia needs
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Onda de Mar: Catching the next wave QUESTION 1. Pros and Cons PROS OF THE EXISTING BRAND AND BUSINESS MODEL | CONS OF THE EXISTING BRAND AND BUISNESS MODEL (WITH POTENTIAL FOR IMPROVEMENT) | One of the two founders (Arango)‚ wants to cash out the company. | The second founder (Queipo) does not want to sell. However this founder is the soul and designer of the company. | Onda de Mar is an internationally (30 countries) high quality and proven brand with high revenues ($4 million in 2006)
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A STUDY ON HERO MOTOCORP LIMITED SL.NO | CONTENTS | PG NO. | I. | THE COMPANY PROFILE | | II. | FINANCIAL PERFORMANCE ANALYSIS | | III. | INDUSTRY AND COMPETITIVE ANALYSIS | | IV. | ANALYSING RESOURCES AND CAPABILITIES FOR COMPETITIVE ADVANTAGE – VRIN FRAMEWORK | | V. | SWOT ANALYSIS | | VI. | STRATEGIES - CURRENT AND SUGGESTED | | VII. | RECOMMENDATIONS: | | VIII. | REFERENCES | | ACKNOWLEDGEMENT We express our sincere thanks
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1 Günter Schweiger‚ Thomas Otter and Andreas Strebinger The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Dr. Günter Schweiger is Professor of Advertising and Market Research and Head of the Department of Marketing at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration)‚ Austria. Mag. Thomas Otter is research assistant in the Department of Advertising and Market Research at Wirtschaftsuniversität
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Café de Coral: Being Happy Together Across the Globe? 1. Introduction As Mr. Michael Chan‚ Chairman and CEO of the Café de Coral group‚ thought about the directions his company should take‚ he felt a bit uncertain. The company‚ clearly the most popular Chinese Quick Serve Restaurant (QSR) in Hong Kong and a local success‚ had just celebrated twenty years as a public company. This success and longevity in the cut-throat world of fast food was remarkable‚ but Mr. Chan did not want the company to
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1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
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(2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns
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* 1. Company’: Maruti Suzuki India Limited (MSIL‚ formerly known as Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation‚ Japan. MSIL has been the leader ofthe Indian car market for over two and a half decades. The company has twomanufacturing facilities located at Gurgaon and Manesar‚ south of New Delhi‚ India. Boththe facilities have a combined capability to produce over a 1.2 million (1‚200‚000) vehiclesannually.Maruti Udyog Limited (MUL)‚INDIA’s finest and Asia’s largest automobile
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