Kodak Case Study 2) Compare traditional photography to digital imaging. What are the main structual differences? How have value creation and value capture changed from traditional to digital photography? The main difference between traditional photography and digital imaging is that digital imaging doesn’t need physical films to take pictures and papers to see the pictures taken. This changed the customer experience of the whole process of enjoying pictures as below. Traditional Photography
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Executive Summary Eastman Kodak CO. which headquartered in Rochester New York‚ USA‚ was founded in 1892 by George Eastman. The company holds a vital role in the innovation and development of the motion picture industries as well as the film photographic industry. Kodak organized itself in 3 key segments: the Graphic Communication Group (GCG); the Film‚ Photofinishing‚ Entertainment Group (FPEG) and the Consumer Digital Imaging Group (CGD). ) This report relays to Kodak’s managers the importance
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In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly
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Kodak: Funtime Film Case Analysis Marco Cader Prof. Fruzzetti MRKT 4001 12/13/2012 I. Situation Analysis Eastman Kodak Company‚ founded in 1889 by George Eastman‚ was the prime manufacturer and distributor of easy-use cameras and films. Films being their main product of grandeur; Kodak stood out above all competitors by all means. By the first hundreds of years‚ Kodak had the highest market share in the film industry‚ both globally and in the United States. Things were about to change
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Kodak Marketing Myopia: For 40 years‚ you couldn’t walk through Grand Central Station in New York without admiring the Kodak Coloramas. These 18×60 foot photographs showcased the Kodak brand to commuters‚ highlighting the creativity of great photography in a series of “Kodak moments.” Kodak marketing executives were adept at weaving the brand into the fabric of America for generations. In fact‚ at its peak‚ Kodak captured 90% of the US film market and was one of the world’s most valuable brands
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Kodak and Fujifilm Orin R. Prater Professor Monique Baucham BUS 302 Management Concepts 05 May 2013 The Eastman Kodak company of New Jersey‚ which it is called today‚ was founded in 1888 with the invention of rolled film. Kodak changed the company’s name many times in its one hundred and twenty five year history. The first name was The Eastman Dry Plate and Film Company incorporated‚ which only had fourteen shareholders. Kodak invented the massed produced camera that would take one hundred
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CONTENT PAGE Page 1. INTRODUCTION 1.1 Organizational “Metamorphosis” 1.2 Focusing the “Focus” 1.3 Legacy of Kodak 1.4 The Kodak “Plunge” 2. TECHNO-VATION 2.1 Literature Review (Technology and Innovation) 2.2 Analysis 3. CULTURAL BLUEPRINT 3.1 Literature Review (Organisational Culture) 3.2 Analysis 4. CHANGE RESISTANCE 4.1 Literature Review (Change Management
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CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed‚ manufactured‚ marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U.S. Kodak’s readers and printers were manufactured in two plants; Rochester‚ NY and Manus‚ Brazil. The Rochester plant served the world market except Brazil. The
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From the start‚ the Eastman Kodak company had many distinct advantages. After the invention of the silver halide photographic film‚ Kodak had a step ahead of any other company during its time. In 1888 Kodak developed a camera which was portable and George Eastman was able to revolutionize the photography industry. He patented his invention and began a journey on developing more advanced photographic technology toward the future of the company. Kodak had a distinctive competency over its competition
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Kodak: The reason for bankruptcy Table of Contents 1. Introduction 2. Kodak Company Overview 2.1 Descriptive 2.2 An Analysis of Kodak’s Strategic Strengths 3. Photographic Industry 3.1 Description of the photographic industry 3.2 Analysis Using Porter’s Five Competitive Forces Model Rivalry: high pressure Bargaining power of buyers: median to high pressure Bargaining power of suppliers: low pressure Threats of substitutes: high pressure Threats of new entrants: low pressure 4. Kodak’s
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