Table of Contents I. Executive Summary…………………………………………………Pg: 3 II. Company Description…………………………………………….....Pg: 4 III. Strategic Focus and Plan…………………….....................................Pg: 4 & 5 IV. Situation Analysis…………………………………………………...Pg: 5 & 6 V. Market-Product Focus………...…………………………………….Pg: 6 & 7 VI. Marketing Program……..…………………………………………...Pg: 7 & 8 VII. Financial Data and Projections…….………………………………..Pg: 8 & 9 VIII. Organization Structure………………………………………………Pg:
Premium Public house Alcoholic beverage Restaurant
CASE SUMMARY David grant is an MBA student hoping to open Caribbean Internet Cafe in his hometown Kingstons‚ Jamaica upon his graduation as he always wanted to be his own “boss”. Due to low accessibility and usage of internet in Jamaica‚ David thought of it as a good timing to pursue this business opportunity. He has gathered data on all the relevant costs: equipment‚ rent‚ labor‚ etc. He has also found a partner in the local telephone company‚ Jamaica Telecommunications Limited (JTL)‚ where he
Premium Coffee History of the Internet Instant messaging
Executive Summary On the process of the study of product and brand management I have chosen ‘Cafe Coffee Day’ for my study wherein the details of the company‚ product portfolio‚ marketing mix‚ competitive analysis‚ future trends of the sector‚ SWOT analysis and my suggestions for the future developments of the company exists. Corporate Profile Cafe Coffee Day is India’s favorite coffee shop‚ for the young and the young at heart. It is a part of India’s largest coffee conglomerate‚ the Amalgamated
Premium Coffee Coffeehouse Starbucks
1 Executive Summary NET cafe‚ unlike a typical cafe‚ will provide a unique forum for communication and entertainment through the medium of the Internet. NET cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet‚ and (2) access at a cost they can afford and in such a way that they aren’t socially‚ economically‚ or politically isolated. NET cafe’s goal is to provide the community with a social
Premium Internet Coffee Internet service providers
Making Business Decisions I Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT FOCUS: * Determine a strategy for addressing your employees concerns‚ building loyalty among your customers‚
Premium Coffee Business process reengineering Porter five forces analysis
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. • Controllable Elements – Italian coffee is cheaper than US coffee. The price for Espresso is much cheaper in Italy then in America. They have also succeeded in serving food‚ something that other countries have failed in doing. • Uncontrollable – In France‚ they face not only political but legal constraints; with many regulations. In Vienna‚ they have cultural issues where they embrace
Premium Coffeehouse Coffee Espresso
Business plan Raymond ’s Sports Cafe All the comments in the following business plan are based on the waiter Raymond Reed’s start of a sports cafe in the better part of a big city. Raymond ’s Sports Cafe is a fictitious company that is exclusively designed to serve as an example of how a business can be disposed. See template for this business plan on www.dynamicbusinessplan.com Contents BACKGROUND INFORMATION ..............................................................................
Premium Variable cost Contribution margin Sport
College of Information Technology 1.0 Introduction 1.1 Background of the Study This section gives background information on the study by discussing any or all of the following in textual paragraph form: The general area in Computer Science or Information Technology where the study may be classified. Examples are the following: 1) For Payroll‚ Accounts Receivable/Payable‚ Inventory‚ Reservation‚ Library‚ etc. Systems‚ the general area which may be discussed is Information Systems
Premium Software engineering Requirements analysis Systems theory
My Ideal School School is the center of education. It provides intellectual ‚ emotional as well as spiritual enrichment. I am sure everyone has their own dream of ideal school. It is a place where one feels most comfortable to learn in. Well‚ I also have my own dream of ideal school. I want my dream school as wide as university and have a beautiful landscape. In my dream school‚ I want my classroom with sliding door and tinted windows and before entering the class‚ students have been asked
Free Education School Teacher
Executive Summary…………………………………………………Pg: 3 II. Introduction……………………………………………………….....Pg: 4 III. Industry Analysis……………………................................................Pg: 4 & 5 IV. Organization………………………………………………………...Pg: 5 & 6 V. Management/Human Resources…………………………………….Pg: 6 & 7 VI. Operations…………………………………………………………...Pg: 7 & 8 VII. Competitive Analysis………………………………………………..Pg: 8 & 9 VIII. Marketing……………………………………………………………Pg: 9 - 11 IX. Assumptions Page…………………………………………………
Premium Restaurant Types of restaurants Take-out