STUDENT MARKETING PLAN FOR “THE SPOT CAFE” A Marketing Plan Presented by: Robinson Paulino Table of Contents 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Industry Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target
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Market Summary: Past‚ present‚ and future Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique‚ Café Najjar is the first in the world to exceed the limits of traditional coffee producing‚ thus reaching the ultimate in production of oriental coffee‚ which includes Lebanese
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CCD is involved in all the areas of serious consumer passion like: Television: Café Coffee Day held a contest around a very popular programmed on Zee English called Friends. All the six lead characters are shown often visiting a coffee shop. They have tied up with Channel [V]‘s Get Gorgeous contest. they also have tied up with 9xm musical channel Tie-ups: Besides that Café Coffee Day also tie up lot of the youth brands. So they have a contest going on with Levis‚ another one with Scotty‚ Liril
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opened the very first cat cafe‚ which has recently became very popular and many are starting to pop up everywhere in the United States. Working with a local cat cafe can impact humane societies abilities to place more cats in adoptive homes. There are many cats who are not finding homes. Recently people in America have decided to open cat cafes that could help the cats
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Management At Café Coffee Day Submitted By (Group 14)Kaveri Arora Swati Sirohi Vikash Singh Priyanshu Singh Prakriti Srivastava Café Coffee Day Café Coffee Day is Rs. 750 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates‚ the 2nd largest in Asia‚ that is owned by a sister concern and from 11‚000 small growers. It is one of India’s leading coffee exporters with clients across USA‚ Europe & Japan. Café Coffee Day (CCD) pioneered the café concept in
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SPD 3147 Business Finance Semester 1‚ 2014/15 (Full-time) Group project Group: A02C Company name: Café de Coral Group (0341) Name: CHENG‚ Chi Fung (14062897S) LEUNG‚ Wai Han (14064891S) MA‚ Kit Man (14016174S) WONG‚ Chun Yin (14011688S) WONG‚ Chui Yi (14064750S) Introduction Café de Coral Group is the largest Chinese fast-food restaurant chain in Hong Kong which was founded in 1968. It has over 140 restaurants in Hong Kong with more than 14‚000 employees. The company slogan
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Robusta Cafe’ A SIP OF EXCELLENCE A proposed project feasibility study in Establishing a Coffee Shop Proposed by: Group 1 Arjhel V. Domingo Dianna Lou N. Tomas Analou L. Santos Rechie W. Lastimoso Marcelino S. Cerin III Nicholas D. Cortez Robusta Cafe’ A SIP OF EXCELLENCE The proposed project shall be registered under the name ROBUSTA – “A Sip for Excellence”. The name is from “Robusta”-a variety of coffee- the best way to describe the nature of the business. Robusta Cafe’ A SIP OF EXCELLENCE
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for they usually have their business meetings in a coffee shop. In Los Baños‚ coffee shops are starting to become a popular hangout place even for students. The coffee shops in Los Baños are the following: Café Antonio‚ Ristretto‚ Black & Brew‚ Dairymoor‚ Cofee Blends‚ Café Verde‚ Boston Café/One Caldi‚ Having a coffee shop business can be profitable but it needs to be different from others as well. A coffee shop should have ways and features of being unique in order to garner a lot of customers
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rate of techonological change and Research & Development(R&D) activity and so on. They determine the barriers to entry and efficiency of the production levels and as well as the outsourcing decisions of factors of productions. Pestel Analysis of Cafe Coral External Analysis: PESTEL Each and every industries may it be small or large companies are subject to different elements that affect the firm’s function as a whole. These elements are considered as the driving forces for the success or
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Strategic Marketing Management Project 2011-2012 Topic: Café de Coral 21905F/4B Cheung Ho Tang Lau Wing Sze Leung Wing Kit Ng Chi Man Table of content Cover Page Content Executive Summary Introduction Analysis of current market situation: -PEST Analysis -SWOT Analysis -Michael’ Porter’s Five Forces Model Business portfolio Analysis: -GE Matrix -Growth Strategies -Positioning strategies -Conclusion and recommendation Executive Summary We are going
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