Market Segmentation: For Café de Coral‚ it has different groups of target customers by various segmentations. 1. Demographic segmentation - Income -Café de Coral has segmented the customers by income. It primarily targets at the middle income group (Monthly income around HK$10‚000 and HK$30‚000) rather than low-income group1. The reason for choosing this segment is the middle-income group has better purchasing power and requires products with quality. But for low-income group‚ as they lack
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Introduction Café de Coral is one of the popular restaurants in Hong Kong. However‚ it also has some customer complaints. In this report‚ it will talk about one of the case of it. The contents include the background of Café de Coral‚ the causes of the customer complaint‚ which elements of procedural and personal sides of customer service were not fulfilled by the concerned service provider. Last one is what would we do to turn the dissatisfied customers to become satisfied ones‚ or motivate them
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1 Background of Café de Coral Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops‚ for example‚ Café de Coral‚ The Spaghetti House‚ Oliver’s Super Sandwiches and so on. The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work‚ Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world. 2.2 The reason of choosing Café de Coral Nowadays‚ fast
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Analysis of Cafe Coral External Analysis: PESTEL Each and every industries may it be small or large companies are subject to different elements that affect the firm’s function as a whole. These elements are considered as the driving forces for the success or even the downturn of a business. One of the factors that must be considered by any company is the external environment and the underlying aspects that must be given emphasis by any business organisation. As mentioned‚ the case was about
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Case study of Café de coral Introduction Café de coral (CDC) is one of the biggest Chinese fast-food restaurants. Since it was first incorporated in 1968‚ it has grown to own over 580outlets all over the world. In my following essay‚ I am going to analysis the strategy being used by CDC. According to the interim report of CDC (2014)‚ café de coral are focusing on maintain the leading market position by upgrading their product and services. This means the CDC is using the market penetration strategy
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SBS6481 International Business Strategy UON DBA Program Block 5‚ 2013 (November 17th 2013) Group Written Report Café de Coral Holdings Limited International Business Development Plan to enter Australia market Provided by H.E.L. Management Consulting Company Limited contents Pages 1. Executive Summary 3 2. Introduction 4 3. Industry Based view Analysis 5-6 4. Resource Based view Analysis 7-11 5. Institution Based view Analysis 12-15 6. Recommendations
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Case Study 3- Café de Colombia By Nuri GOKCEK 10.22.2008 1. Problem Identification FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo‚ but there are new challenges right in front of them. Café de Columbia
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To compare the financial performance of Café De Coral Limited and Fairwood Holdings Limited By Cheng Ho Lam Ip Ka Yung Kong Chin To Leung Chi Hung Ng Ho Pong Ngai Yiu Lun Presented to Department of Business Administration Hong Kong Institute of Vocational Education (Kwun Tong) For Higher Diploma in Accountancy (21901F/4B) 2013/2014 Abstract Café de Coral Holdings Limited (Café de Coral) and Fairwood Holdings Limited (Fairwood) are two large catering quick service chains in Hong Kong
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UNIVERSIDAD DR. JOSÉ MATÍAS DELGADO ESCUELA DE INGENIERÍA INDUSTRIAL MERCADEO 0 ING. GUILLERMO MATTA Tema: Plan de Marketing para un local de café “La Maison du the” PRESENTAN: Joya Galán‚ Liliana Salinas Ríos‚ Graciela Angelina San Salvador‚ 19 de junio de 2010 Índice Resumen Ejecutivo........................................................................................................................................ 1 Planeación estratégica de la compañía ................................
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SPD 3147 Business Finance Semester 1‚ 2014/15 (Full-time) Group project Group: A02C Company name: Café de Coral Group (0341) Name: CHENG‚ Chi Fung (14062897S) LEUNG‚ Wai Han (14064891S) MA‚ Kit Man (14016174S) WONG‚ Chun Yin (14011688S) WONG‚ Chui Yi (14064750S) Introduction Café de Coral Group is the largest Chinese fast-food restaurant chain in Hong Kong which was founded in 1968. It has over 140 restaurants in Hong Kong with more than 14‚000 employees. The company slogan
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