Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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convenient way of getting rid of our rubbish‚ it is harmful to the environment as it contributes to the worsening of the air quality. As a result‚ air pollution causes people to suffer from health problems such as chest pain and asthma. In extreme cases‚ people can contract lung cancer. Water
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allow both public and anonymous communication‚ about almost any topic imaginable‚ down to smallest detail. Internet Cafe‚ often called Cyber Cafe‚ is a place that offers customers hi-speed internet access‚ other computer services and variety of PC games. It deals with internet time that a customer buys and it can be sold per hour or minute and sometimes longer. Internet Cafe is the most popular in the world of business people‚ travelers and tourists‚ but it also finds good and frequent customers
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retail outlets)‚ Coffee Day Xpress (which owns 251 Coffee Day Kiosk)‚ Coffee Day Take away (which owns 7000 Vending Machines)‚ Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking in India was restricted to the intellectual‚ the
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Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011. The logo was recently modified in response to increased competition. The company is known for being vertical integrated to cut costs: from owning the plantations‚ growing the coffee‚ making the coffee machines to making the furniture for the outlets Café Coffee Day was started as a retail restaurant arm of ABCTC in 1996. The first CCD outlet was set up on
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1.0 Executive Summary The Ell’s café bistro is a full-service restaurant/cafe located in the Danga bay johor bahru . The restaurant features a full menu of moderately priced "comfort" food influenced by western and malay cooking traditions‚ but based upon time honored recipes from around the world. The cafe section of The Ell’s café bistro features a coffeehouse with a dessert bar‚ magazines‚ and space for live performers. The Ell’s café bistro will be owned and operated by The Ell’s LLC‚ a JJH
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1 Executive Summary 1.1 Company and Product Information OpenHearts Café is a recreational café company that aims to provide NTU students with a meaningful experience of their university life. Apart from providing food and beverages‚ our café aims at providing a place for relaxation and fun for students‚ a place where they can temporarily forget about their academic workload and other stresses. Our café solves the pain-point of NTU students not having a place to freely be loud and celebrate with
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Café LUX* products are its own made coffee and baked cakes as well as its home-made food specialty ("Coffee Shop‚ Coffee Shops‚ Coffee Shop in Mauritius – Café LUX*" 2016). The product that is going to be served is the most important part of a whole plan. Therefore‚ good strategies need to be implemented to make sure the products are able to attract the needed target audience. In its franchises in Mauritius‚ Café LUX* has been selling the same products across its stores. The primary product strategy
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opening an Internet Café in Jamaica‚ the Caribbean islands. Internet Cafes has been popular in other places around the world and based on his exposure from his MBA program in London‚ he is contemplating about this business opportunity in Jamaica. 2. What are the key facts and data? David has been contemplating about venturing in to a business opportunity for a while. He is doing his MBA to equip himself and has keen interest in entrepreneurship. The concept of Internet café has been already proved
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noses Most of the time the nasal congestion‚ obstruction or the stuffiness is caused‚ which is the most common human problem. It mostly occurs due to the infections‚ allergies and other combined factors. The disease varies from person to person. A Coral Gables specialist can quickly treat it‚ and the patient can get rid of the problem. Sinus headaches Nevertheless‚ it is often confused with a migraine‚ but the sinus headaches are caused due to the nasal passage problems. The proper cure and treatment
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