SB0762 PRINCIPLES OF MARKETING PRINCIPLES OF MARKETING INDIVIDUAL ASSIGNMENT FPT University Instructor: Nguyen Ngoc Truc Chi Class: SB0762 Student: Nguyen Thuy An Topic MARKETING MIX STRATEGY OF TRUNG NGUYEN COFFEE Executive Summary Objectives: 1. Describe the general situation of Vietnam instant coffee market and particular situatio of T u g Ngu e ’s p odu ts 2. Appl theo of Ma keti g Mi P’s i a al zi g a d e aluati g Trung Nguyen’s Marketing Strategy in Vietnam Subject
Premium Coffee
(Vietnaminvestnetwork 2009). Rate exchange – the VND/USD rate has stood around 19‚000VND in 2009 (Presscenter 2010). Technology‚ after the popularity of Cappuccino coffee in over the world‚ TrungNguyen took European technology to produce new products like G7 Cappuccino - Hazelnut‚ Irish Cream and Mocha (TrungNguyen 2009). Otherwise‚ they also support their business by signing a memorandum of technology copyrights to Microsoft Corporation. Societal values and lifestyles‚ In Vietnam society‚ the majority
Premium Vietnam Economics
launched in Hanoi and established a significant development of Trung Nguyen Coffee in Vietnam. Then‚ it continuously opened more branches in different provinces and cities of Vietnam‚ Singapore‚ Thailand and Cambodia. In 2003‚ G7 instant coffee was launched in a grand event‚ dubbed as "G7 Instant Coffee Festival"‚ held at the Independent House on November 23‚ 2003 with
Premium European Union
Table of Contents ASSESSMENT 2 1) Positioning the company on the EI grid 2 2) Characterizing Trung Nguyen Cooperation’s EI 2 Innovation 2 Risk-taking 3 Pro-activeness 4 3) Discussion on appropriate level of EI 4 Recommendations 6 Reference List: 7 ASSESSMENT 1) Positioning the company on the EI grid 2) Characterizing Trung Nguyen Cooperation’s EI Innovation Innovation include creation and changing that help to meet new requirement
Premium Risk Entrepreneurship
TABLE OF CONTENTS SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: ............
Premium Coffee Marketing
held in excluded small places like Heiligendamm or Camp David. The questions about the influence and role of the G8 in global governance have gathered much media and scientific interest. In the literature‚ some authors such as Kirton (1888) view the G7-8 as an influential actor that is swift and effective in stabilizing the global financial system and international trade‚ and contributing to development and delivering other global public goods such as security or measures against poverty or climate
Premium Management Financial statements Employment
Nguyen Coffee LLC‚ G7 Commercial Services Company‚ Đặng Lê Tourism Company JSC‚ Trung Nguyên Franchising Company JSC and G7 Ministop Joint Venture Company. Its chairman and CEO is Đặng Lê Nguyên Vũ‚ who is regarded as Vietnam’s Coffee King.[3] Company chairman Dang Le Nguyen Vu in 2012. The group‚ established in 1996 in Buôn Ma Thuột‚ Đắk Lắk Province‚[2] is composed of six members: Trung Nguyen Corporation JSC‚ Trung Nguyen Instant Coffee CompanyJSC‚ Trung Nguyen Coffee LLC‚ G7 Commercial Services
Premium
Vietnamese. Highland is now having about 668 million dollar for the domestic market size and is growing at double digits. With the three main kinds of products including Roast and Ground‚ 3in1 and RTD are served via supermarkets‚ hotels‚ restaurants and cafés‚ Highland Coffee wants to bring to customers feel comforted from the reassurance that comes with traditional and trusted value. Highlands is the only brand in Vietnam which combinesquintessence of the world and traditions of Vietnam‚ old and new‚ the
Premium Coffee Vietnam
hand‚ only caters to the female sex. It was created specially to remove the concerns about the damaging effects of coffee to complexions. Therefore‚ ladies together with the natural benefits of coffee are also able to enjoy the beauty aspect of it. G7 Instant coffee‚ the first instant coffee product of the company‚ was launched to cater to customers who wish to experience the
Premium Brand management Brand Branding
Tiếng việt English عربي Home Our Mission Products Franchise News Coffee Museum Coffee & Health Coffee Culture The only in Trung Nguyen Home page News & Events King of coffee: Trung Nguyen founder building a global brand with brews for all market segments. Ngày đăng tin - 15/1/2013 When most people think of coffee they do not usually think of Vietnam. Few
Premium Coffee Vietnam