UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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8 3.2 Personal care 9 4.0 SWOT analysis of the unilever 9 5.0 PESTEL Factors 13 6.0 Two product option 15 6.1 Introduction to the product 15 6.2 Axe Touch description 16 6.3 Axe Touch ingredients 16 7.0 Marketing objectives 16 7.1 Finance objective 17 8.0 Marketing research 18 8.1 PLC of the selected product 18 9.0 STP Analysis 20 9.1 Segmentation 21 9.2 Target market 22 9.3 Positioning 23 9.4 Competitor Analysis 24 10.1Product 25 10.2 Brand 26 10.2.1
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MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
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Marketing & Advertising Strategies Exercise 2 Chloe Choo Mathisha Mahawalage Leow Shu Min Introduction of the Market The Wedding and Bridal industry in Singapore is currently growing and still thriving and believed to be a billion dollar industry. Many believe that it has not reached its fullest potential; from the rising demand of wedding couples wanting to make their special day more special than anyone else’s. These hopeless romantics go out to great lengths to create and tailor a wedding that
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Task 1 An Executive summary KWVR preservation society is a five mile long heritage railway line in West Yorkshire‚ England that’s runs from Keighley to Oxenhope. It’s a preserved line that runs mainly steam engines but with diesel locomotives too‚ it is also a volunteer run organization. It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form. The main purpose of KWVR is to not only
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Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………...…………………………………….Page 12 & 13 - Place………………………...……………………………………………………….Page 14 & 15
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I. EXECUTIVE SUMMARY The shoe industry of Marikina is a cottage industry that traces its roots to more than a century ago. The shoe industry in Marikina was started by Laureano Guevarra‚ popularly known as Kapitan Moy in the 1887. What then seems to be a very small livelihood business had become a municipal industry allowing the local families of Marikina earn their livelihood. Over the years‚ the Marikina shoes has been only concentrated on the local market‚ centrally it is distributed
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Marketing Marketing is the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably. Now let me introduce Nikon According to the camera’s function‚ price‚ Nikon’s production can be divided into 3 levels. The First level is high-end camera‚ including high-end digital SLR cameras‚ film SLR cameras and some camera accessories‚ such as FX‚ CX format lenses and flashlight. Not only they are advance in technology‚ but also they have amazing price
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The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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Question 3.3. (TCO H) Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. What are these distinguishing characteristics? How do marketers communicate the value of services to consumers? How do they make these intangible services appear tangible to the consumer? What are some marketing strategies that might be employed with services to ensure positive
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