INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
Premium Coffee
Body Shop is a brand with a difference. Marketers consider this brand as an Icon. Body Shop has created a brand image without the aid of conventional advertising.2006 saw this iconic brand draw up serious business plans for India. Body Shop brand was created in 1976 in Brighton United Kingdom. The brand and the brand owner share a common personality that is very much linked to each other. Anita Roddick the legendary founder of the Brand created this brand from a small shop in UK started to support
Premium Brand
The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
Premium Strategic management Strategic planning
Café de Coral: Being Happy Together Across the Globe? 1. Introduction As Mr. Michael Chan‚ Chairman and CEO of the Café de Coral group‚ thought about the directions his company should take‚ he felt a bit uncertain. The company‚ clearly the most popular Chinese Quick Serve Restaurant (QSR) in Hong Kong and a local success‚ had just celebrated twenty years as a public company. This success and longevity in the cut-throat world of fast food was remarkable‚ but Mr. Chan did not want the company to
Premium Fast food Fast food restaurant
or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store‚ e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. In the case where a business
Premium Online shopping Retailing Electronic commerce
1. What is your evaluation of the way Levendary Café has entered the China market? What is the main issue here? The main issue in this case is not the entry strategy of Levendary Café into China but a communication breakdown between Louis Chen‚ the China CEO and the US head office due the following factors: Management Styles: CEO Leventhal was very hands off with Chen‚ and allowed Chen to have full control over the operations and strategy for China. This differs from Foster’s management style
Premium Culture
Analysis and interpretation of ”The Corner Shop” In the last decades globalization has forced every country in the world to define what values and unique characteristics makes the country different and exceptional. The essay “The Corner Shop” is written by the British writer and former journalist at the centre-left liberal newspaper The Guardian Shyama Pereras in 2000‚ and it deals with this exact topic. She puts focus on how globalization has taken a thing considered as a unique specimen of a nation
Premium United Kingdom British people English people
THE BODY SHOP Question 1.Company mission‚ philosophy and goals: overall purpose of body shop‚ identifying its stakeholders and influence on the company. Outcome 1 Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have
Premium The Body Shop L'Oréal
individual to a large group. The reason of putting up a café restaurant is that it will satisfy the needs of the people around the proposed establishment and also the wants of the people around the business. Putting up a café restaurant also gives pleasure to the diners because it gives relaxation to every individual who dines at any restaurants. Project Proponent The café restaurant caters various pasta and coffee that are affordable. Café restaurant offers also pastries and cakes that will satisfy
Premium Management Business Coffee
Marketing Plan of JUST US Café.. Fair trade product had a huge growth opportunity in Canada. There were consumers who were loyal to fair trade products. Just Us ! brand of coffee was the first co-op which undertook the initiative of people and planet before profit. Increasing completion from similar units‚ large brands and Private Label of retail stores has created the need for a real marketer in the organisation. Revenues were getting down with increasing competition. Juliet had various
Premium Marketing Fair trade