Subject : The loss of market shares of Caferoma Dear Mr / Mrs / Miss / Sir / Madam .........................‚ Please find attached the Report On ....................................................................... that you are requested. I hope that our suggestions are useful. Should you have any inquiries‚ please feel free to contact me. Regards‚ .................................. ( Name ) .................................. ( Job Position ) ...........................
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today’s market‚ it would make product more exciting and eye-catching‚ than old Caferomas image. 2) Price reduction- Caferoma should reduce the pricing which would be more matching to other competitors of the market. 3) Develop a new advertising campaign to re-launch the product. It would attract lot of good reviews and increase the number of new customers. 4) Make of multiple brands- selling of lower priced Caferoma products with different brand names would give customers the choice of trying different
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quality ground coffee market has declined by almost 30 % (see chart). there are several reason for this: brand loyalty: consumers have become less loyal to brands and more price conscious. they are willing to buy lower-priced coffee product. price: supermarket are selling‚ under their own label‚ similar products to caferoma at much lower prices. Copycat producto: competing products of italian-style ground coffee are selling at price 30 to 40% lower than caferoma Brand Image: the caferoma brand no
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hot‚ delicious cup of coffee‚ it’s like a enjoyable and important daily rituals to millions of people. Now while there are countless types to choose from‚ you need to prove customers that they need to choose your product instead of Starbucks. Every individual coffee has it own unique fragrance‚ taste‚ name and design. How can customers figure out if a coffee is a good without trying it?! Exactly! The truth is‚ they can’t! So when they go to grocery store to get a coffee they choose - 1. What
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CASE STUDY CAFÉROMA I-BACKGROUND:- Caféroma is a well known coffee brand made by PEFD‚ a company based from Turin‚ Italy. Italian style coffee is its exclusive product‚ which is a ground coffee with an slightly bitter taste and strong flavor. It costs more than other ground coffee available in the market. II-PROBLEMS FACED:- Market share has faced a downfall upto 30%. Loss of brand loyalty in customers who have become more cost
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Caferoma is a well known brand of coffee‚ promoted as an exclusive product with a strong and slightly bitter taste. The main problem is Caferoma’s market share has declined by almost 30%. Let me Summarise the reasons for this change • Consumers have become less loyal to the brand • supermarkets are producing the similar products under their own label are selling at much lover prices • Competing products have lower prices (30 to 40 %) • Caferoma becoming less fashionable Brand image:
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Indtroduction . The history of coffee goes at least as far back as the thirteenth century with a number of myths surrounding its first use. The original native population of coffee is thought to have come from East Africa‚ and it was first cultivated by Arabs from the 14th century.[1] The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century‚ in the Sufi monasteries of Yemen.[2] By the 16th century‚ it had reached the rest
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brand already is a well-known brand of coffee and can not loose it. I would just mention about our packaging that is old fashion and needs to be updated. - Pricing – to reduce the price is necessary to change some work process and‚ it take a large amount of time for it. Anyway‚ it is very difficult to reduce the price between 20% to 30%. - Advertising – to reach new consumers‚ it is necessary to invest in a new advertising campaign. For example‚ showing Caferoma as a new fashion product for younger
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REPORT ON ANALYSIS OF COFFEE INDUSTRY INTRODUCTION Food and Beverage industry of India have been booming for last 10 years as compared to other developed nations. Food industry includes both packaged and unpackaged as well as beverages either alcoholic or non-alcoholic drinks. Being a producer of coffee‚ India consumes 75% of coffee and exports the remaining. At present‚ India accounts for 16.3% of South Asia food retail industry. According to the research‚ Indian food retail industry
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Grinder’s Coffee Shop and the Coffee Industry Primary Company: Grinders Café Competitors: 1-Italian Gourmet Market 2-Starbucks 3-Port City Java 4-Dunkin Donuts 1. The Coffee Shop Industry Analysis: Threat of New Entrants: The coffee industry is one of the world’s largest commodities‚ produced in over 70 countries and employing nearly 20 million people. The United States accounts for approximately 20‚000 coffee shop businesses with revenues totaling $10 billion in 2011 and
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