Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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About Us Globe Pharmaceutical Group of Companies Limited is a leading conglomerate engaged in Pharmaceutical Business for the last 27 years. As a part of the diversification strategy the group has actively entered the FMCG business with Globe Biscuit and Dairy Milk Ltd. in 1998. In 2002‚ to cater to the huge demand The Group ventured into beverage market with Globe Soft Drink Ltd. In 17th July 2002 GSDL has started its operation to produce carbonated and non-carbonated drinks‚ natural fruit drinks
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popularly known as Robusta. Arabica (Coffea arabica) was originally cultivated in the Arabian Peninsula‚ hence its name. While Robusta (Coffea canephora) is grown in many regions where Arabica would not grow but Robusta has less flavor and contains more caffeine than the Arabica. However‚ Robusta contains more antioxidants than Arabica coffee. Today‚ coffee is the second largest traded commodity in the world‚ second only to oil and the largest exporter of coffee is Brazil. Most espressos blends use good
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Running head: Credible Nutrition Information: Individual Assignment Credible Nutrition Information: Individual Assignment Paul Smith University of Colorado 1 CREDIBLE NUTRITION INFORMATION: INDIVIDUAL ASSIGNMENT 2 It is four in the afternoon and your feeling that daily slow down after a long day. Some people turn to a chocolate bar‚ cup of coffee‚ healthy fruit but many are turning to Red Bull for the boost of energy. However‚ children these days are exposed to more advertisement
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A History of the World in Six Glasses: Summary Beer The discovery of beer happened around 10000 BCE. The hunter-gatherers‚ located in the Fertile Crescent‚ collected cereal grains because they could be stored for a number of months if kept dry and safe. The storage of grains made it harder to have a nomadic lifestyle; therefore the people started staying in one place. They would try to make water tight storage areas‚ however water did eventually get into them. After the grain would get wet and
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Not All Companies are viewed as Equal Gilyia Baxter Strayer University Business Ethics 309 Professor Swinney January 21‚ 2015 Abstract This research examines the Soda Industry‚ an industry that evolved from scientists experimenting with water and carbon dioxide to formulate carbonated water in 1772. Joseph Priestley is nickname the father of soft drinks for his experiments on gas obtained from fermenting vats of a brewery. This tasty combination was the basis for an industry that would
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Introduction Case studies allow understanding and analyzing‚ the business scenario in better way. They help to facilitate learning and building strategies while one is working. The following report highlights three cases‚ Shimla dairy‚ The Cola Wars and Starbucks. Different tools for analyzing these cases can be applied in order to understand them in a better way. Some of the tools are: - * PEST Analysis * SWOT Analysis * Advantage of first mover * Barriers to entry * Buyers
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INTRODUCTION AND CONTENTS PAGE • This presentation is about the Red Bull company in the United Kingdom. • We will be looking at the background of the company‚ customers and consumers‚ as well as the competition and the market analysis of Red Bull. ABOUT RED BULL • In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the
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“functional energy drinks” in western markets‚ the beverage meant to be consumed for energy‚ not for enjoyment purpose. It be named “Red bull” make customer to associate about energy and power.(red color and bull). The version of content included: Caffeine‚ taurine‚ and glucurononolactone .(b)The properties claimed by Red Bull -Improved physical endurance -Stimulates metabolism and helps eliminates waste substances. -improves overall feeling of well being -Improves reaction speed and concentration
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Chm235LL 2/18/14 Caffeine Isolation Lab I. Abstract Solid crude caffeine was extracted from tea and purified via sublimation. The melting point was experimentally found at 215.9-218.7oC. II. Introduction Caffeine is the most dangerous substance being used in lab this semester‚ but it’s also one of the most favorite chemicals commonly ingested among college students. The main purpose of this lab was to extract caffeine from a beaker of about 20 ml of tea. Sublimation was an effective and convenient
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