Management and Business Analysis ‘Strategic Business Analysis and Evaluation of McDonald’s Corporation’ January ’2012 Prepared by: Mohammad Marai ‚ Georgia Kabantega ‚ Anthony Amoonu ‚ Meng Foo ‚ Oluwadamisi Tayo-Ladega Word Count: 3‚306 excluding Cover page ‚ table of content ‚references and appendices. Table of Contents Project Summary 3 MacDonald’s Organization Overview 3 MacDonald’s Mission 3 MacDonald’s Products 4 MacDonald’s Current Business Strategy 4 Financial
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To purse social objectives and improve the firm’s performance I urge YUM to perform strategic focus groups‚ implement a healthy initiative on KFC’s menu‚ and advertise their sustainable efforts. Strategic focus groups can lend a ‘word of mouth’ effect onto the organizations. For example‚ to win back considerable market share in the chicken industry‚ KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups‚ KFC needs to
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The FitBit is a piece of wearable technology with a mission to inspire healthier‚ active lives with the help of an easy-to-use product to achieve one’s fitness goals. As this product is manufactured and sold to consumers‚ its marketing strategies are strongly influenced by outside forces‚ or its external environment. These external forces affect the marketing environment which may include its political-legal‚ sociocultural‚ technological‚ economic‚ and/or competitive environment. The FitBit’s marketing
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If you are ever thinking of dining at the restaurant Noodles and Company‚ you might want to consider going elsewhere. Although it is not the worst restaurant in Waterloo‚ it is definitely not one of the best. Noodles and Company was founded in 1995 by Aaron Kennedy in Broomfield‚ California. Aaron Kennedy felt there were not enough restaurants that served noodle dishes‚ so he set out to create his own. The restaurant currently has 510 locations in 39 states. Although I cannot see how‚ the company
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Caterpillar being global leading producer of construction and mining equipment operates in Energy‚ Transportation‚ Construction and Resource Industries (*SRG 2014). It is over ninety years Caterpillar Inc. put efforts to develop ambitious sustainability goals to make encouraging impact in every region they operate. With revenues of over $47 billion achieved in 2015 Caterpillar made interested their customers to stimulate infrastructure‚ energy and natural resource development through acceptance
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If Proposition 56 is passed during the Ballot of 2016‚ many lives will be saved from the wrath of tobacco products. Many consumers of tobacco products are slowly dying after every toke taken because of the chemicals in each cigarette. Now tobacco companies are spending millions to defeat Proposition 56 because in every other state that’s raised tobacco taxes‚ smoking rates go down (Yeson56). If smoking rates are going down because of the tax increase‚ that means that less smokers. The lower the rate
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The Beta family currently has tax‚ mortgage‚ insurance‚ utilities and home upkeep as challenges(Moore & Assay‚ 2012‚ p. 306). They have to pay off their credit card due to their recent furniture credit card purchase. Their mortgage is at 90% of their home value which they also have to pay for as well. That‚ in addition to the loan on their car that is worth 75% of the original purchase price. Luckily‚ the family will not have to worry about health insurance as the mother’s company provides very good
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All ads or commercials will connect to everyday life by using triggers that will remind everyone of the company when they see those products. Small steps on social media can cause a chain reaction with the ability to “share”‚ “retweet” and “repost” specific posts. The younger generations would begin to think of The Clorox Company when they look at quality products. Plan of Action In the span of five months‚ the goal is to get across all social media outlets. The first social media outlet would
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PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro- environmental factors that have an impact on an organization. After extensive research and observation‚ I am of the opinion that all the macro-environmental factors affect the tourism industry. They are political‚ economical‚ social‚ technological‚ environmental and legal factors. Political factors include how regulations are and policies imposed by government might affect the way business is conducted
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importance of demand analysis to business enterprises.They are the source of many useful insights for business decision making.The success of failure of business firms depend primarily on its ability to generate resources by satisfying the demand of consumers.The firms unable to attract consumers are soon forced out from the market. The importance of demand analysis in business decisions can be explained under following headings: Sales forecasting :The demand is a basis the sales of the production
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