S. Fair-trade Market: 7 1.2.5 Business Environment of Just Us: 8 1.3 Sales and Key Products 8 1.3.1 Fair Trade Sales in Canada: 8 1.3.2 Sales of Just Us: 9 1.4 Value Analysis 10 2.0 Current Marketing Strategy 11 2.1 Product Life Cycle: 11 2.2 BCG Matrix: 11 2.3 The Marketing Ps: 12 2.4 Competitor Analysis 13 Short-term Strategy 14 Executive Summary On March 1996‚ Jeff and Debra Moore incorporated Canada’s first fair trade coffee roaster‚ Just US! It was a worker-owned Co-op
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River North Art District (RiNo). Mission Statement Artistic Grounds Café provides a unique and compelling cafe experience for the discriminating and artistic coffee drinker. Artistic Grounds Café will provide high quality‚ fair trade fresh gourmet coffee‚ teas‚ cocoa‚ and chef prepared pastries that will be delivered with a high level of expert‚ fast and friendly service. Vision Statement Within five years‚ Artistic Grounds Café will have established itself as a premier provider of gourmet coffee
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Hongkong and Eastern Shipping Agencies Ltd. HK EASTERNSHIP CHINA Hongkong and Eastern Shipping Agencies Ltd. Your reliable partner in China Lines Services Analysis Hongkong and Eastern Shipping Agencies Ltd. Market Rate & Potential Volume ex South China to Singapore‚ Port Kelang‚ Penang‚ Pasir Gudang & Yangon ex Shekou Ports Singapore Port Kelang Penang Pasir Gudang Yangon COC Rate (USD) 20 200 250 320 320 600 THC (RMB) 20 600 600 600 600 600 40 400 480 680 680 1150
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The Broadway Cafe ’ Cis 500 Final Project 1 Final Project The Broadway Cafe ’ Part I and II CIS 500 Strayer University Final Project 2 The Broadway cafe is a family inherited coffee shop located in downtown Atlanta‚ Georgia. The cafe ’ has been in business for 58 years. The business offers specialized coffees‚ teas‚ a full service bakery‚ homemade sandwiches‚ soups‚ and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather
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Written Assignment A Dream of China by Ovidia Yu A Dream of China is written by Ovidia Yu‚ a Singaporean writer during the 1980s. This story talks about a woman who grew up with many stories revolving around China. The stories were told by her father who was from a wealthy family. He and his brother joined the army to fight off the Japanese in Singapore and were disowned by their father for doing so. After the war ended‚ the narrator’s father decides to stay in China while the brother chose otherwise
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AT HARD ROCK CAFÉ* MGMT 6130 Spring Quarter 2014 Contents Questions 1 Describe three forecasting applications at Hard Rock. Name other areas in which you think Hard Rock could use forecasting models. The Hard Rock Café uses forecasting models in a variety of areas. These areas include an earnings forecast‚ human resources forecast‚ and a placement forecast. The earnings forecast are present to set a long-term capacity plan. Hard Rock Cafe has short term
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Fair Trade Fair trade is defined in several ways. One simple definition is that it is encouraging development of local communities by advocating the payment of a higher price to exporters. The exporters are mainly advanced countries such as U.S‚ Europe‚ and so on. Simply‚ the fair trade movement improves the lives of people in the developing world. However‚ some people point out a problem of limited point of sale. Moreover‚ there seem to have few more problems about negative aspect of fair
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Café-X In Search of Strategy: Nestlé’s New Espresso Maker 1 In 1986‚ the Swiss giant Nestlé introduced a new type of espresso machine in the Swiss market. It represented one of the most innovative new products developed by its R&D department. Through the use of coffee capsules‚ the patented system combined the taste of real espresso coffee with convenience and ease of use. However‚ despite an enthusiastic reception from connoisseur coffee drinkers and very promising market research‚ the first few
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STRENGHT Strong Management Strong management can help Logitech reach its potential by utilizing strengths and eliminating weaknesses Innovative Culture An innovative culture helps Logitech to produce unique products and services that meet their customer’s needs Supply Chain A strong supply chain helps Logitech obtain the right resources from suppliers and delivery the right product to customers in a timely manner Cost Advantages Lower costs lead to higher profits for Logitech. A low cost
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Objectives The objective of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the Café Bibliotheque business plan a reality in the year 2014. Café Bibliotheque‚ unlike a typical cafe‚ provides a unique library and a place for communication and discussion through the medium of the Cafe. Cafe Bibliotheque is the answer to an increasing demand. The public wants: (1) a place to socialize and share these experiences with friends and colleagues
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