The CAGE Distance Framework and Its Importance for Foreign Direct Investment Tereza Dvořáková‚ V00837032 Due date: November 20‚ 2014 For: Erik Schindler Course: Business English and Communication (COM 206b) Executive Summary When expanding to a foreign country‚ the company needs to analyze the business environment in the foreign country. One of the best tools‚ how to recognize differences between domestic and foreign country is the CAGE distance framework. In the report‚ I firstly define
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dimensions of distance in the international expansion of Starbucks. Maarten de Graaf‚ s1861263 Tom Breteler‚ s2022117 Group 12 13-10-2010 Introduction to International Business Ms. Wilhelm 1. What are the four dimensions of ‘distance’ in Starbuck’s international expansion? The four dimensions are culture‚ administrative‚ geographic and economic distance. 2. How did Starbucks reduce the ‘distance’ vis à vis host countries? Starbucks used many tactics to reduce its distance from foreign
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STARBUCKS (www.starbucks.com) 1. I find myself frequenting Starbucks more than a couple of times a week. Starbucks is a food and beverage non-durable good. There are Starbucks cafes littered throughout cities‚ throughout the nation and in other countries as well. Starbucks not only has their own cafes but they also rent space in grocery stores such as Safeway and Albertsons. Starbucks also sells canned and bottled coffees in grocery stores for people who like the convenience of just grabbing
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differences in labor costs between their home market and the U.S. How‚ if at all‚ does this fit with the idea developed in the context of the CAGE framework that similarities between countries tend to increase flows between them and differences tend to decrease cross-border flows? (No more than two paragraphs please). From the context of CAGE framework‚ TCS would fit as IT outsourcing candidate for US companies regardless the economic arbitrage due to its cultural similarities‚ which is considered
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Starbucks Corporation in China Company overview Starbucks Corporation is one of the most famous coffee retailers in the world. According to Starbucks Corporation (2012)‚ it runs over 55 countries in many regions including North America‚ Asia Pacific‚ Latin America and so forth. Starbucks headquarter is located in Seattle‚ Washington‚ USA. It has approximately 149‚000 employees. According to Starbucks Corporation (2012)‚ its company verified the income of 11‚700.4 million dollars during the
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STARBUCKS IN CHINA Marketing in the host country Before entering China‚ Starbucks decided to invest in market research to analyze the best approach to reach the Chinese market by entering joint with local companies in different regions across the country which allowed a direct access to the consumer for market research purposes. Several interesting findings were made regarding market behavior in China; first of all China is a tea-based consumption market so to generate acceptance to the Starbucks
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Case study: Starbucks in China Starbucks – A global company? The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. Due to several joint ventures‚ partners‚ and an enormous amount of directly operated stores‚ it is present in more than 34 countries and serves around 33 millions of customers per week.1 Moreover‚ the company significantly increased its global publicity within subscribing
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Three major cultural differences between USA and China Julio A. Escalante de la Piedra JIU University February 7‚ 2014 Author Note Julio A. Escalante de la Piedra‚ Global Strategies‚ JIU University. This analysis is supported by three references cited on the reference list at the end of this document and the author`s personal experience. Correspondence concerning this article should be addressed to Julio A. Escalante de la Piedra. E-mail: Julio.escalante.p@gmail.com
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A Theoretical Framework for Distance Education-Desmond Keegan Keegan suggested that electronically linking students and instructor at various locations creates a virtual classroom. Keegan suggested three questions had to be answered before one could develop a theory. Those three questions are 1.) Is distance education an educational activity? 2.) Is distance education a form of conventional education? 3.) Is distance education possible‚ or is it a contradiction in terms? These 3 questions lend
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Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
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