Social Responsibility & Starbucks BAMMC – BA Thesis May‚ 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54‚329 Abstract: 3‚492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis
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barred window before answering me."We don’t want to‚ Jennings‚ but we have to. You see‚ the animals that are given to us we have to take care of. If we didn’t cage them up in one place‚ we might lose them‚ they might get hurt or damaged. It’s not the best thing‚ but it’s the only way we have to take care of them." -Sister Claire. They Cage the Animals at Night is a story written by Jennings Michael Burch and it is an autobiography about a boy’s struggle to find love while he is constantly losing
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Starbucks case 1) - Cultural distance: During the expansion abroad Starbucks had to deal with several cultural differences. For example‚ Japanese and Chinese consumers used to drink tea and did not have a coffee drinking culture. Furthermore‚ Starbucks had to deal with the association with the expansion of the American culture. - Administrative (or institutional ) distance: Starbucks had to deal with‚ for example; the differences in law and were therefore involved in different law-suits. -Geographic
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In the article‚ “Sunken Steel Cages Could Save Coral Reefs”‚ Gaia Vince discusses that sunken steel cages may help restore endangered coral reefs. First‚ Vince explains how the steel cages are showing results for the endangered reefs. Carbon dioxide is above the level that it needs to be‚ and that is part of why coral reefs are going extinct. The metal cages do not fix that problem‚ but they appear to show results. The steel cages are connected to a long electrical cable that triggers a chemical
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Is it cruel to keep animals in cages? I will be stating my reasons to why I think it is cruel to keep animals in cages. My definition of this topic is: cruel: Causing pain or suffering to innocent animals or living organism. Cages: A structure of bars or wires in which animals is confined. I will now state my arguments: There are examples all over the world where animals have been taking from their homes and then stuck in cages for the entertainment and pleasure of humans. For example in
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John Cage will almost certainly pop up. From publishing a four minute long piece that only includes silence‚ to writing multiple pieces for a unique (and sometimes unpleasant sounding) instrument called the “prepared piano”‚ John Cage may be as unconventional as they come. What causes certain composers to compose in the traditional Western European sense‚
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like proper cage measurement and cage stuff as well as the right food content in their diet. Second‚ you need enough spare time from your busy life. Guinea pigs need attention‚ from cleaning their cage from time to time to observing them to check possible signs of illnesses like diarrhea. Finally‚ they ask attention through body language simply because they want to be pampered for a day. When you already have
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1. What is the formula developed by Kogut and Singh in 1988 in the Journal of International Business Studies (JIBS)? Explain the formula in your own words. 〖CD〗_j=∑_(i=1)^4▒{ (I_ij-I_iDE )^2/V_i}/4 CDj is the cultural distance between the host country and the home country (in this case Germany). The I’s are the scores on the ith cultural dimensions from Hofstede‚ so in this case the four scores for PD‚ UAV‚ IND and MAS. Vi is the variance of the score of this dimensions. The variances for
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Effi-cycle SAENIS 2012 Design Report Team Name GREEN RHINOS Team Number 48 College Name GOVERNMENT COLLEGE OF TECHNOLOGY City COIMBATORE‚ TAMIL NADU ABSTRACT Efficycle 2012 is a national level technical event‚ whose objective is to bring out the creative and innovative ideas of Engineering students. It aims out at creating a vehicle which is economical and eco-friendly. It also provides us a platform where we are applying
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operations (Starbucks). Since then‚ Schultz ’s vision has transformed Starbucks into a transnational giant on a scale similar to the international growth experienced by McDonalds. By the end of 2006 the firm had a total 12‚400 stores across 37 different countries (Starbucks 2006). In this essay I will explore the academic literature on international business and apply it to the case of Starbucks. I will conclude with a summary of the motivating economic factors that led to the expansion of Starbucks into
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