Scope Case Analysis Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140
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ASUNCION‚ Anna Madel 2CA5 Position Brief | Oral B Mouthwash Product Recall Procter and Gamble‚ being a pioneer in the industry‚ have indubitably established trusted and well-known brands in the market. P&G is recognized all over the world having their products marketed‚ sold and enjoyed in over 180 countries. The company’s main goal is to provide its customers with goods that will improve and ease out their living. This purpose has been the driving force of the company’s astounding success
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should continue to be met. Therefore‚ at this time we should continue with our existing strategy for our three-year plan. We will stay true to the Procter and Gamble philosophy and to the Scope brand‚ and we will continue to dominate the growing mouthwash market. Our efforts should be concentrated on increasing the market share of our existing brand in order to capitalize on profits and remain a viable competitor in today’s marketplace.
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ORAL CARE OBJECTIVES: I. Define the following 1.1 Oral care and oral Hygiene 1.2 Dentures 1.3 Mouth 1.4 Palates 1.5 Lips 1.6 Teeth 1.7 Tongue 1.8 Plaque 1.9 Gum 1.10 Enamel II. State the principles involved in oral care III. Give the importance of oral care IV. Identify the kinds of oral care V. Explain the guidelines in performing oral care VI. Describe the different common equipments used in Oral care VII. Demonstrate beginning skills in performing Oral Care 7.1 brushing
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Remove the leaves (or talbos) using a strainer and set aside. You can make these leaves into a salad. It’s delicious too! 6. Pour on glasses (or cups if you want hot tea). 7. Squeeze 1-2 calamansi to get the juice and mix into the tea. You can add some more if you want it to have a stronger calamansi flavor. 8. Add a teaspoon (or more if you have a sweet tooth) of honey and mix. 9. Add some ice cubes for a refreshing and nutritious iced tea! Now‚ while you’re enjoying your glass/cup
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Citrofortunella microcarpa‚ the calamondin or calamansi‚ is a fruit tree in the family Rutaceae native Asia. Other English language common names include calamonding‚ calamandarin‚ golden lime‚ "Philippine lime"‚ Panama orange‚ Chinese orange‚ acid orange.[1] Its cultivation has spread throughout Southeast Asia‚ India‚ Hawaii‚ the West Indies‚ and Central and North America.[2] The plant is characterized by wing-like appendages on the leaf stalks and white or purplish flowers. Its fruit has either
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Procter & Gamble Scope Case Analysis: Scope‚ a green mint tasting mouthwash‚ was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble‚ which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers;
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and was evaluated as a profit center. Gwen Hearst‚ Scope Mouthwash Brand Manager for Procter & Gamble‚ Inc is preparing a three year strategic plan for Scope in the Canadian market. Her responsibilities focus on three central areas: maximize the market share‚ volume‚ and profitability of the brand. She needs to develop a strategy to compete with a new market entry‚ Plax. Plax has targeted fighting plaque as a new benefit for mouthwash. In two years‚ Plax has gained 10% of the market during
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hiccups‚ and loss of appetite. Uses: Used for dysenteric diarrhoea and associated colic pains. Flowers used for dysentery and leucorrhoea. Poultice fresh leaves and stems for sprains‚ eczema‚ boils and contusions. Diluted tincture of roots for mouthwash and gargles for sore throat. Flower decoction used for hypertension‚ amenorrhea and irregular menstruation‚ haemoptysis‚ catarrhal bronchitis. Decoction of leaves for wounds and skin ulcers. Balimbing Scientific name Averrhoa pentandra Blanco
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world has seen countless variations of government‚ some proving to be more effective than others. Lao-Tzu‚ Thomas Jefferson‚ and Hannah Arendt each have interesting ideologies on government; one could liken them to a toothpaste‚ a toothbrush‚ and mouthwash. Like the process of brushing your teeth each writer can stand alone‚ but using all three together gives a person the best results. In Lao-Tzu’s Thoughts from the Tao-te Ching‚ a person could compare him to Toothpaste. Lao-Tzu’s poetic style provides
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