Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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context Coca-Cola is one of the most well known brands around the world. One of the main reasons behind this is because of the brilliant marketing that the company does around the world. Coca-cola is an extremely successful company that has 500 different brands being sold in 206 countries around the world‚ making it a successful 67 billion dollar global business. Coca-cola does not only have a domestic marketing strategy‚ but also has a highly successful global marketing strategy. 80% of coca-cola’s
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History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
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Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States‚ where the average American consumes 46 gallons of CSD per year. In a "carefully waged competitive struggle‚" from 1975 to the mid-1990s‚ both Coke and Pepsi had achieved average annual growth of around 10%‚ as both U.S. and worldwide CSD consumption consistently rose. However‚ starting
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.7 Weakness…………..……………………………………………………………..….….9 Key success factors….………………………………………………………………...10 Conclusion and recommendation………………………………….…………………10 Reference……………………………………….………………………………………11 I. INTRODUCTION 1. Background Coca-Cola‚ often referred to as Coke (generic trademark)‚ is a carbonated beverage that is available in stores‚ restaurants‚ and vending machines across the world. Invented in Atlanta‚ Georgia‚ by Doctor John Pemberton‚ a pharmacist‚ in 1886‚ it has become
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The Coca Cola Company Market Plan Marketing plan for a coca cola company Analysis of company situation: Introduction of Coca Cola Company: The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola‚ Diet coke‚ Fanta‚ Sprite‚ Minute Maid etc. Vision statement
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Introduction Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola
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A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with containing Aspartame (Nutrasweet)
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Promotion Coca cola follows a 5 lesson guide in marketing their products‚ these steps are: 1. Create Liquid content by creating liquid content is to ‘create’ ideas so ingenious that it attracts people and how it does will just flow as like a liquid‚ thus named ‘liquid content’. eg: this content must be able to beg people to want to share it with others‚ making viral on the internet such as on social media platforms‚ etc. it can be anything from an image to a video even an article of the
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about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information‚ for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this
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