A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status
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Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying
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Summary Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices‚ and bottled water. Categories such as carbonates‚ and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national
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Soft Drink Tax I am a very concerned parent because I don’t want my child drinking soft drinks and being unhealthy. My opinion is that they should introduce a soft drink tax to help people. I think if they do introduce a soft drink tax people wont be drinking soft drinks that regularly and will stop buying them. What responsible parent would put 16 teaspoons of sugar on their child’s cereal? This is what we are letting them consume when we give a child a 600ml soft drink‚ which contains 16 teaspoons
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Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report‚ The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches‚ followed by Japan which ranked second in both categories. Globally‚ India ranked
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Executive Summary The soft drink industry is a highly competitive business fighting for market space in which there are dominant companies controlling the business. Coca-Cola and Pepsi Co. are the two largest companies that set the standards for nearly everything in the industry. These two companies compete heavily with each other in terms of advertising to gain market share‚ which smaller companies are left with attempting to be very creative and finding niche markets to attract customers. They
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http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy‚ soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water‚ soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade
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to determine household preferences in regards to their retail shopping for soft drinks. This questionnaire will take you around 7 minutes 1. Do you consume soft drinks? Yes No If yes‚ continue with question 2 and skip question 11 If no‚ jump to question 11 2. How often do you consume soft drinks? a) Daily b) Weekly c) Monthly d) Occasionally 3. How many persons are involved in the consumption of soft drinks with you? a) 1 person b) 2 persons c) 3 persons d) 4 persons e) More
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global soft drink industry is currently expanding quite rapidly. This is due to two major factors. First‚ markets are expanding rapidly in developing countries and second people are turning toward natural‚ healthy‚ and low-calorie drinks. This so called “new-age” beverages‚ such as tea-based beverages‚ is considerably stimulating the development of the soft drink industry and also creating a major challenge to the carbonated beverage market. In part to address this trend‚ big soft drink companies
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1 Analysis of the U.S. soft drink industry‚ based on the competitive forces model of Michael Porter. In the soft drink industry the entry of new competitors depends on the barriers to entry that are present‚ and also the reaction from existing competitors that the entrant can expect. I will now analyze the six major sources of barriers to entry the soft drink industry. Economies of scale deter entry by forcing the entrant to come in at large scale and risk strong reaction from existing firms
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