Introduction Capstone is a business simulation designed to teach strategy‚ competitive analysis‚ finance‚ cross-functional alignment‚ and the selection of tactics to build a successful and focused company. In each round‚ we have to meet the buying criteria for our customers in each segment. We have five different products: Traditional Segment‚ Low-End Segment‚ High-End Segment‚ Performance Segment‚ and Size Segment. Each round is a year in the company’s life and decisions are made in research and
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SIMULATION DEBRIEFING 1.Describe (a) the prioritization process and (b) the governance structure. The prioritization process involves the below steps‚ * Strategic goals and objectives * A clear articulation of the company’s overall strategy is created which includes the details of customer/market segments. * A distinctive advantage in products or services and the overall investment in R&D. a set of percentage of sales and the amount‚ which varies by industry and by
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Overview Our company Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies
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Phase 2: 2016 - 2018 Synopsis You selected Pursue Big-Box Distribution‚ Expand Online Presence‚ and Develop a Private-Label Product and declined no opportunities . Below is a synopsis of how each opportunity affected your Working Capital and Cash Flow. Pursue Big-Box Distribution Taking on Mega- Mart Inc. as a customer resulted in impressive top-line growth but the company’s EBIT margin declined. Revenue’16’17’1805K10K $7‚100 Opportunity EBIT’16’17’180250500 Opportunity Free Cash Flow’16’17’180-2K-1K
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Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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While the Littlefield Memorial Fountain and the statue of Martin Luther King Jr.have both become the focal point of their respective locations‚ the impression they each leave on their viewers differs greatly. The Littlefield Fountain offers a symbolic experience‚ leaving the viewers deciphering the hidden meanings behind the mythological creatures and Latin inscriptions. However‚ the King statue takes a more literal‚ contemporary approach‚ enticing its admirers to reflect on the life and accomplishments
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1.0 NEGOTIATION PLAN/PREPARATION 1.1 Our company’s Interest and position in this negotiation 1.1.1 Interest For Cobalt‚ Our Company has three main interests in this joint venture negotiation. Firstly‚ we want to increase PC market share in Korea because PC market is a high-profit industry and is developing with a high speed. Secondly‚ we want to access smoothly to Korea and get the Korea’s government favor and policy support. The last one is that we want to find an experienced Korea PC company
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Assignment 8 – The Simulation Project Judith L. Allen BUSN310‚ American Public University January 27‚ 2013 Assignment 8 – The Simulation Project Multinational corporations face many challenges in their domestic and global environments. According to Ajami‚ Cool‚ Goddard‚ and Khambata “a multinational firm is one in which a certain percentage of the earnings‚ assets‚ sales‚ or personnell of a firm come from or are deployed in foreign locations” (Ajami‚ Cool‚ Goddard‚ & Khambata‚ 2006
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Calculating correlation values for categorical data In order to find the correlation values for the fields in our data set‚ The Pearson Correlation Coefficient was used. This requires that the data in both fields be quantitative. But what if we were looking to calculate the correlation on two given fields that were say‚ numerical and categorical‚ or even both categorical. The Point Biserial coefficient is a special case of The Pearson Correlation Coefficient; it is a branch of PCC although they
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WORKING CAPITAL SIMULATION: MANAGING GROWTH CASE OVERVIEW Sunflower Nutraceuticals (SNC)‚ is a privately held nutraceuticals – a wide distributor which provides all the vital dietary supplements such as herbs for women’s‚ vitamins‚ and minerals for all the consumers (mainly women’s)‚ distributors and retailers. They are struggling to break even‚ with relatively flat annual sales growth and thin margins. SNC generates $ 10 million in revenues and holds a large selection of SKU’s
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