Vice President of Marketing for Dysk Compyer‚ Inc must decide whether to introduce a mid-priced 2 version of the firm’s DC6900 minicomputer product line-the DC6900-X minicomputer. The DC6900-X would sell for $ 3900‚ 3 with unit variable costs of $ 1‚800. Projections made by an independent marketing research firm indicate that the DC6900-X 4 would achieve a sales volume of 500‚000 units next year‚ in its first year of commercialization. One-half of the first year’s
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one or more ways. They may differ in their wants‚ resources‚ locations‚ buying attitudes and buying practices.” (Kotler et al. 2007‚ pg.345) List and describe in detail the four major variables used for segmenting markets. For each of the four major variables list and describe three groups within that variable. Provide examples of your choice to illustrate your answer. (p.265) --Problem recognition‚ info search‚ evaluation‚ purchase‚ post purchase: role of marketing in these 1. Geographic: dividing
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THE MOMENTS OF A RANDOM VARIABLE Definition: Let X be a rv with the range space Rx and let c be any known constant. Then the kth moment of X about the constant c is defined as Mk (X) = E[ (X c)k ]. (12) In the field of statistics only 2 values of c are of interest: c = 0 and c = . Moments about c = 0 are called origin moments and are denoted by k‚ i.e.‚ k = E(Xk )‚ where c = 0 has been inserted into equation (12). Moments about the
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Activity 2: Cultural Variables in Communication Dimensions of national cultures Power distance index (PDI): "Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally." Cultures that endorse low power distance expect and accept power relations that are more consultative or democratic. Individualism (IDV) vs. collectivism: "The degree to which individuals are integrated into groups". In
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Project 1: Linear Correlation and Regression Analysis Gross Revenue and TV advertising: Pfizer Inc‚ along with other pharmaceutical companies‚ has begun investing more promotion dollars into television advertising. Data collected over a two year period‚ shows the amount of money Pfizer spent on television advertising and the revenue generated‚ all on a monthly bases. |Month |TV advertising |Gross Revenue | |1 |17 |4.1 | |2
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Statistics Refresher 2006 – 2007 Exercises (Probability and Random Variables) Exercise 1 Suppose that we have a sample space with five equally likely experimental outcomes : E1‚E2‚E3‚E4‚E5. Let A = {E1‚E2} B = {E3‚E4} C = {E2‚E3‚E5} a. Find P(A)‚ P(B)‚ P(C). b. Find P(A U B) . Are A and B mutually exclusive? c. Find Ac‚ Bc‚ P(Ac)‚ P(Bc). d. Find A U Bc and P(A U Bc) e. Find P(B U C) Exercise 2 A committee with two members is to be selected from a collection of 30 people‚ of whom
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Patel Subject: Recommendations Introduction Below are my recommendations to Mr. Philip Long‚ the CFO of DeviceCo‚ regarding tasks he has assigned me to do. The tasks entail answering the following questions in my analysis of whether LeaseMed is a Variable Interest Entity (VIE) and if DeviceCo should consolidate LeaseMed as a primary beneficiary: (1) Does DeviceCo qualify for the business scope exception‚ (2) Does LeaseMed have sufficient equity to finance its activities without additional subordinated
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Correlation and Causation in the Civil Rights Movement The Court’s Casual Influence on the Passage of the Civil Rights Act of 1964 The Civil Rights movement was a collaborative effort towards equal rights for African Americans. Some scholars argue that the court had direct‚ causal influence‚ while some argue that the court had little impact in the passage of the Cvil Rights Act. Expanding on Gerald N. Rosenberg and Michael Klarman’s arguments‚ I argue that Rosenberg’s analysis of the Supreme Court’s
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INTRODUCTION Why do we need laws? how do laws impact our society and human nature? Do we follow laws because we are afraid of consequences or because we are moral? If laws are the solution to crime‚ then why is that there is not a crime free society? These are the standard questions anyone would ask when they read any crime report or any law enforcement article on the newspaper. In this presentation I ve tried to collect answers for the above questions through my topic CRIME and PUNISHMENT and correlate
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I have completed the Lotus of Control assessment and found out I am internal in which I believe to be correct. There is a positive side to my type of control. In reading‚ I found that internal orientation get better paid jobs‚ and are more achievement orientated. However‚ psychologically internals can be unhealthy and unstable. They have the tendency to want to control everything. They need a circle of influence in order to experience success. External orientation can lead easy-going‚ relaxed
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