Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
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Currently‚ as the Tronn would be competing directly with the rival company’s Zink server‚ which is priced at $1‚700 as opposed to the Tronn’s $2‚000‚ customer’s would assume that the Zink is better value as it costs less‚ despite the fact that the price shows a 40% mark-up over Tronn’s 30% mark-up. By offering the PESA software tool as part of the overall package‚ Tronn could add a value advantage over Zink‚ as they do not offer a software tool which enhances the performance of the server. However
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CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
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Atlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market‚ they are looking to expand to an emerging market‚ the basic server market. In order to do so‚ they have developed Tronn along with the Performance Enhancing Server Accelerator‚ otherwise known as PESA. Because Atlantic is penetrating new market segment than
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Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
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Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
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Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
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IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT‚ VOL. 46‚ NO. 2‚ MAY 1999 Price Elasticity and the Growth of Computer Spending Kar Yan Tam and Kai Lung Hui Abstract—Recent works have indicated that the price of computers is a key factor in explaining the growth of computer spending. However‚ it remains unclear whether the price elasticity of the demand for computers is constant over time. Findings on the pattern of price elasticity will have important implications in the study of information technology
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Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29‚ 2009 | |Submitted By |Ajay Kumar Meena |PGP/13/249 | |
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ATLANTIC COMPUTER Atlantic Computer‚ a large manufacturer of servers and other high-tech products‚ has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity and
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