UNIVERSITI MALAYSIA SARAWAK Assignment EBA 6423 Strategic Marketing Individual Assignment Case 1: Price the Product Name: Martina ak Minggat Matrix no: 12030020 Prepared for: Prof Dr Ernest Cyril De Run CASE STUDY 1: Which option would you choose‚ and why? 1. No. Pricing the entire menu at $1.29 would make things simple for the company and consumers‚ as well as offering the most potential profit per item. However‚ the challenge would be to convince consumers that the $1
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Virgin Atlantic’s Marketing Approach Introduction Britain’s the second largest carrier service. Its huge popularity has ensured its success worldwide. This success is also due to a strategic plan implemented buy Virgin Atlantic. This presentation will attempt to point out some of these key strategies Isolating Its Target Market The airline decided early on that its target market would be business men and leisure travelers. By catering solely to this target‚ virgin created a niche market for
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and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al‚ 2009). The two main competitors for the McDonald’s corporation are Burger King and Wendy’s. The pricing summaries for all three organizations are very similar. With prices fairly consistent‚ how are companies competing
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Question 1 (5 points) $100 today is worth the SAME as $100 tomorrow. True False FALSE Question 2 (5 points) At an interest rate of 10% it is better to have $100 today than $120 in 2 years. True TRUE False Question 3 (5 points) Megan wants to buy a designer handbag and plans to earn the money babysitting. Suppose the interest rate is 6% and she is willing to wait one year to purchase the bag. How much babysitting money (to the nearest whole dollar) will she need to earn today to
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Phillips’s book The Atlantic Sound is related to the history of slavery and its impact on contemporary socio-cultural environment. It is a travel book but it is not only confined to non fictional narrative of travelled places. The book is a mixture of geographical portraits‚ historical events‚ interviews‚ letters‚ newspaper articles‚ speeches‚ poems and so on. Phillips decides to visit the three points of triangular trade that linked America‚ Africa and Europe. He juxtaposes the stories of past with
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Surfside Leisurescapes This report is consistent with my signed Academic Integrity form on file with the instructor. May 23‚ 2013 Surfside Leisurescapes|Page 1 Critical Issues Surfside Leisurescape (SL) lacks a marketing strategy in place to thrive and to differentiate itself in the competitive hot tub market of Newmarket‚ which has resulted to a continual decline of sales in the company’s hot tub division. Situation Analysis SL’s hot tub division must develop a comprehensive marketing
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Computer Applications‚ http://www.avc.edu (661) 722-6300 Computer Definition Computerized systems are an integral part of today’s society‚ and understanding them is key to success. Computer information science‚ computer networking‚ and computer applications are fields that are dynamic‚ exciting‚ and rewarding for people who enjoy challenges. At AVC‚ the computer studies programs are designed to provide students with the skills necessary to compete in computerrelated fields or to prepare for further
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A Problem with Price A Problem of Price This vignette is characteristic of what happens when buyers are asleep at the wheel. Sue Jones is a newly promoted buyer that is paying close attention to details of her new job. Sue finds that the companies that have bided in this process are all within about $50 of one another. The strange thing about thus is not the fact that the bids are so close but that the winning bid is not low enough. How does she get her cost down even lower? Sue should focus
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Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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Atlantic Charter The Atlantic Charter was an incredibly important policy that would have an impact on the entire world from the moment it was drafted by Winston Churchill and Franklin D. Roosevelt in August of 1941 to the present day and beyond. The two men met in the middle of the Atlantic Ocean‚ hence the name Atlantic Charter‚ during World War 2. While it is called the Atlantic Charter‚ it was technically a joint declaration by the two world leaders and as such not a formal legal document
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