Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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(760) 931-1771 Tim.Sweeney@callawaygolf.com CALLAWAY GOLF ANNOUNCES 2011 AWARDS FOR TOP GOLF PROFESSIONAL AND CLUB FITTERS USING THE CALLAWAY GOLF CUSTOM FITTING TOOLS CARLSBAD‚ Calif.‚ February 1‚ 2012 – Callaway Golf Company (NYSE: ELY) today announced the winner of the Company’s Golf Professional of the Year Award‚ as well as the winners of the Company’s ninth annual Club Fitters of the Year Awards. Each year‚ Callaway awards this honor to a Callaway Staff Professional for his or her ultimate
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The key issues concerning Callaway Golf Company are: * Relationship with its retail partners * New product development * Marketing strategy Problem: Callaway has experienced its first loss of $ 27 million after 10 years of growth. Competitors had finally caught up to Callaway’s superior R & D capabilities and are flooding the market with new products and promotions‚ raising the bar for consumers on when to replace their equipment. Callaway’s strategic success in 1988 to 1997 is highly
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| Callaway Golf Canada: The Mobile Performance Team | Case Study | | | | Jamie Merrimen 100117777 October 12‚ 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada‚ the world`s largest golf club manufacturer. In 2004‚ Mallette launched the Mobile Performance Team (MPT)‚ a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment
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Pawan Bhandal 100195140 Case: African Gold‚ Inc. – Ethics and AIDS in the Workplace 1. What aspect of the external environment is African Gold‚ Inc. confronted with? Give specific details for each one from the case. The three external environmental factors that African Gold was confronted with are: i. The ration of HIV/AIDS related deaths in the mining industry are 24% in comparison to a 19.9% overall in the rest of South Africa. ii. The price of gold has dropped and the South African
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Callaway Golf as a Premier Golf Equipment and Manufacturing Industry Known for being a premier producer of golf equipment and accessories in the US‚ Callaway golf‚ a global sporting merchandise company‚ which was established in 1982; truly has made its niche and lion’s share being one of the trusted significant suppliers of golf gears‚ golf accessories‚ and golf lifestyle-related products in more than 70 countries worldwide. Being a recipient of a Torch Award for Marketplace Ethics by the San
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The Callaway Golf Canada: The Mobile Performance The Callaway Golf Canada is a company use to being at the top‚ they are always ahead of their competitors. Their main problem right now is their great idea about the Mobile Performance is going to eventually be offered by every other golf company so they must come up with something new and fresh to keep their customers. One solution would be to hire more MCPs‚ with their current way of running things‚ people find that the current MCPs don’t have
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justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition‚ Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader customer base. Callaway now can also use the products of its recent acquisition of Spalding to further reach a wider customer base. As
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Analysis - SWOT Strengths • Innovation – Callaway delivers cutting edge technologies to its customers with new products and improvements to existing products. • Cash position and lack of debt – Callaway has no debt‚ and this enables Callaway to go after different acquisitions and investment opportunities that its weaker competitors are not able to pursue. • Size – Callaway is the #1 golf manufacturing company in the world. With Callaway’s size‚ it gives Callaway power and advantages over competitors
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Between Nike and Callaway golf‚ there is a significant difference in the amounts shown. From the start‚ it is easy to see that both balance sheets are approximately 6 months apart from one another. While the Nike information is several months old‚ the Callaway Golf is nearly a year old‚ and is less likely to reflect the current state of affairs within the company. Regardless of this fact‚ the main point that is readily significant is the differences between the two companies due to their specific
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