Analysis - SWOT Strengths • Innovation – Callaway delivers cutting edge technologies to its customers with new products and improvements to existing products. • Cash position and lack of debt – Callaway has no debt‚ and this enables Callaway to go after different acquisitions and investment opportunities that its weaker competitors are not able to pursue. • Size – Callaway is the #1 golf manufacturing company in the world. With Callaway’s size‚ it gives Callaway power and advantages over competitors
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Wayne Mallette‚ director of performance management for Callaway Golf Canada is asked by the golf company’s managing director Steve Kaufman‚ to measure the functioning of the Mobile Performance Team (MPT). He is also expected to implement an effective plan of action that would guarantee that Callaway Golf Canada stay superior to its competitors for the rapidly approaching 2008 golf season. Callaway Golf’s main goal is to be of assistance to every golfer to help them improve their golfing skills
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Callaway Golf Company Executive Summary Established in 1982‚ Callaway Golf Company is a leader in the golf equipment industry‚ creating some of the most technologically advanced golf clubs in the business. In less than a decade‚ Callaway’s sales went from $5 million in 1988 to well over $800 million in 1997. The main man behind the success of Callaway Golf Company is Ely Callaway‚ founder‚ chairman and chief executive officer. Over the course of the company history‚ other leaders in the
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(760) 931-1771 Tim.Sweeney@callawaygolf.com CALLAWAY GOLF ANNOUNCES 2011 AWARDS FOR TOP GOLF PROFESSIONAL AND CLUB FITTERS USING THE CALLAWAY GOLF CUSTOM FITTING TOOLS CARLSBAD‚ Calif.‚ February 1‚ 2012 – Callaway Golf Company (NYSE: ELY) today announced the winner of the Company’s Golf Professional of the Year Award‚ as well as the winners of the Company’s ninth annual Club Fitters of the Year Awards. Each year‚ Callaway awards this honor to a Callaway Staff Professional for his or her ultimate
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Callaway Golf Pear (Chanappiya) Choomjai‚ Darrell Thompson‚ Kent (Zhengyuan) Chan History of Callaway Golf • • • • • • • • • 1981 Ely Callaway sells a wine vineyard for $14 million dollars 1983 Ely renames the company Callaway Hickory Stick USA 1985 Company moves to Carlsbad‚ CA. 1986 Callaway becomes the first company to use computer controlled machines to insure flatness of the clubs‚ along with new and innovative designs. 1988 Company renames its self Callaway Golf 1989 Introduces traditional
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| Callaway Golf Canada: The Mobile Performance Team | Case Study | | | | Jamie Merrimen 100117777 October 12‚ 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada‚ the world`s largest golf club manufacturer. In 2004‚ Mallette launched the Mobile Performance Team (MPT)‚ a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment
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Varun N Visawadia Callaway&Golf&Company&! Objec2ve:! Callaway!Golf!Company!(CGC)!faced!a!loses!of!17%!a6er!enjoying!50%!margin!for!10!years.!The! objecAve!here!is!to!analyze!reasons!for!losses!and!recommend!ways!and!means!to!overcome!it. Value&Proposi2on&of&CGC: High!Performance!products‚!High!Quality‚!Excellent!Customer!Service‚!Brand!Equity‚!Proven! technologically!advanced!working!equipment‚!One!Ame!investment!for!Average!golfers‚! PresAgious!for!Skilled!Professionals. Company Customer
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Callaway Golf as a Premier Golf Equipment and Manufacturing Industry Known for being a premier producer of golf equipment and accessories in the US‚ Callaway golf‚ a global sporting merchandise company‚ which was established in 1982; truly has made its niche and lion’s share being one of the trusted significant suppliers of golf gears‚ golf accessories‚ and golf lifestyle-related products in more than 70 countries worldwide. Being a recipient of a Torch Award for Marketplace Ethics by the San
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The Callaway Golf Canada: The Mobile Performance The Callaway Golf Canada is a company use to being at the top‚ they are always ahead of their competitors. Their main problem right now is their great idea about the Mobile Performance is going to eventually be offered by every other golf company so they must come up with something new and fresh to keep their customers. One solution would be to hire more MCPs‚ with their current way of running things‚ people find that the current MCPs don’t have
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Chapter Callaway Golf Company Rajiv lal Edith D. Prescott . Ely Callaway‚ Callaway Golf Company ’s (CGC) 80-year:old founder‚ chairman‚ and chief executive officer‚ sat in the conference room one sunny day in fall 1999 contemplating his company ’s remarkable story. He wondered how that story might continue in light of some recent internal and external challenges. In the span of a decade‚ Callaway had built CGC into the dominant player in the golf equipment business‚ despite charging premium
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