Lingerie brands in India The lingerie market in India is still in its infant stage and‚ until in recent times‚ the accessibility of high quality intimate apparel was limited to irregular or grey imports sold under the counter. Because of the limited products and lack of enough specialized and organized retail atmosphere‚ the fashion realization and quality awareness of the Indian consumer for intimate apparel is yet to be realized. India is also one of the most scattered retail markets in
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insecurities. In an advertising and marketing context‚ ethics is equivalent to a society’s notions of right and wrong‚ honesty‚ integrity‚ purity and morality. Against all these notions should an ad be judged and regulated. This particular ad from Calvin Klein might dispute many of our society’s moral convictions or ethics. Does this ad‚ which promotes questions of morality‚ reflect our culture’s ideas about gender and sex roles or does it teach our society something about gender and sex roles? Does
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Morality in Advertising Advertising – An Overview Advertising is the method used by businesses‚ companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. Sometimes an ad only has a few moments
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Executive summary Multinational companies like Walmart‚Mango‚etc are now in dilemma about terminating their contracts with Bangladeshi manufacturing industries after the building collapse in Savar. The eight-storeyed building Rana Plaza was one of hundreds of buildings in the crowded streets of Savar‚ an industrial suburb of Bangladesh’s capital and the center of the country’s $20 billion garment industry. If Bangladesh remains one of the world’s poorest nations‚ it is no longer a complete economic
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Fashion is always something every person has their own opinion about. She likes this‚ he hates that or a whole group of people like one particular item and it becomes a trend. No matter what peoples’ opinions are‚ most trends seem to circulate back into style every once in a while. Skinny jeans‚ sagging‚ and pencil skirts are fashion trends we can all say we run into at some time or another whether wearing them or seeing them on others. Skinny jeans have been around since the 1950’s‚ most popular
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provokes the increasing of rape‚ sexual harassment‚ and battery of women is also what the author narrates. Kilbourne points out that over the years men‚ children and especially girls of younger age are being sexualized in advertisements. With Calvin Klein and Prada billboard examples illustrating young girls close to nudity and toddlers in underwear‚ the author states that this advertising industry is making it more common and acceptable for the audience to spend on designer underwear while disregarding
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Shakespeare’s Hamlet is the most renowned play‚ over 400 years old and still the new season trend. Eat your heart out Vera Wang. Shakespeare has crafted a lasting masterpiece featuring distrusting Prince Hamlet struggling to find a trustful confidant‚ ironically surrounded by distrustful characters. Hamlet poses thought-provoking philosophical questions‚ a key one being ‘who can I trust?’ Just trust me. We’ve all heard that before. My dear friend Chloe assured me I looked great in that dress. I
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Industry Survey: Polo Ralph Lauren belongs to the Apparel and Footwear: Retailers & Brands Industry. According to the industry survey the current trends are driven by consumers demand and relate to the size of the various demographic groups and their particular wants‚ shopping patterns‚ and spending capability. In order to stay above and ahead in this industry it is essential to change styles in the workplace and leisure attire and influencing retail and manufacturing operations. One of the
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Spratt. Even there has been no innovation in the marketing plan to promote the brand. The fear is if it continues this way‚ eventually the Brand will be run into the grounds. With the rise of the Private Label and designer brands like The Gap‚ Calvin Klein‚ Tommy Hilfiger‚ Diesel‚ and Guess getting more and more popular‚ GWG® is still offering the same limited line of products that focuses to the segment of men by offering 4 fits‚ 4 finishes: 16 sizes with two different lengths. There has been no
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A symbol is a specific word‚ idea or object that may stand for ideas‚ values‚ persons or ways of life. The personal narratives “The Scholarship Jacket" by Marta Salinas‚ "The Jacket" by Gary Soto and "Vinnie ’s Jacket" by Anna Nussbaum all have a jacket as the central symbol. In each of these works‚ however‚ the jacket represents very different things. For Marta Salinas in "The Scholarship Jacket"‚ the jacket symbolizes eight years of hard work and expectation. Throughout the narrator ’s life
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