The incumbent will report to the Assistant Outlet Manager. S/he will be responsible for monitoring & ensuring outlet opening & closing activities‚ monitoring staffs grooming & hygiene‚ ensuring product availability & display in shelves‚ sales driving and train & guide staff to achieve sales objective & service standard and ensuring ‘on the job training’ to Supervisors & floor staffs. | Minimum Requirement: Graduate in any discipline from a recognized University. At
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fulfilling a variety of values that he or she desires(Diehl & Zauberman‚ 2005; Fodness & Murray‚ 1998; Gursoy & Chen‚ 2000; Hoffman & Novak‚ 1996; James & Bergh‚ 1990; Nishimura‚ Waryszak‚ & King‚ 2007; Vogt & Fesenmaier‚ 1998). During the information search process‚ consumers are more likely to purchase product or service when the given information delivers desired value(Diehl & Zauberman‚ 2005; Goossens‚ 2000; James & Bergh‚ 1990). There is no doubt that information search
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Procter & Gamble (P&G)‚ the large U.S. consumer products company‚ has a well-earned reputation as one of the world’s best marketers. P&G manufactures and markets more than 200 products that it sells in 130 countries around the world. Along with Unilever‚ P&G is a dominant global force in laundry detergents‚ cleaning products‚ personal care products‚ and pet food products. P&G expanded abroad after World War II by exporting its products‚ brands‚ and marketing policies to Western
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COMPANY ANALYSIS & PROBLEM IDENTIFICATION MARKETING MANAGEMENT BMKT601 TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. H&M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION
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Marks & Spencer Ltd. Marks and Spencer is a retailer of clothing‚ housewares‚ and food items with a long history of great value and excellent customer service. M&S is not only perceived as a great brand‚ but is also revered with admiration in its country of origin the United Kingdom. It is in the business of providing high quality “essential” merchandise at moderate price‚ and high quality pre-cooked food at high rates. The company strategy is strong and evident in all their functions
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also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar with health benefits * Consumer has more choices and might not choose Seasons. * They will choose based on past experience‚ the brands that they are loyal to or choose the one that are the cheapest * Pricing are very competitive * Hence‚ F&N Seasons will have to lower down product prices to stay competitive
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Student id:3359136 CULC MY LEADERSHIP CAPABILITIES “Leadership is the art of influencing & directing people in such a way that will win their obedience‚ confidence‚ respect and loyal cooperation in achieving common objectives.”
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SCM Model Of Hennes & Mauritz(H&M) | SCM Assignment | | | | Akash Arora | 9/10/2013 | | The H&M(Hennes & Mauritz) About H&M Group-: From a single women’s wear shop in Vasteras‚ Sweden‚ to six different brands and 2‚900 stores all around the world. H & M Hennes & Mauritz AB comprises six independent brands: H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and & Other Stories. The width and variety of the H&M collections mean customers can
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AIRLINE CATERING PROJECT REPORT AIRLINE CATERING PROGRAMME NAME: B Sc IN HOTEL MANAGEMENT & CATERING OPERATION DECLARATION BY THE STUDENT AIRLINE CATERING Project Report submitted to Yashwantrao Chavan Maharashtra Open University in partial fulfillment of the requirement for the award of Bsc. In Hotel & catering operations programme code V76. I hereby declare that this is my original work and has not been submitted or copied from elsewhere.
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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