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    ------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s

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    Clean Up Mumbai Campaign

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    Greater Mumbai Cleanliness And Sanitation Byelaws 2006 Municipal Corporation of Greater Mumbai Solid Waste Management Department Helping make CLEAN Mumbai Clean-Up Mumbai Campaign An MCGM Initiative Mumbai Facts • Every public space is splattered with paan stains and there is litter on the streets besides the odd pile of debris and garbage. • Mumbai Produces 6500 tons of Garbage per day. • Also produces nearly 2500 tons of construction and demolition (C&D) waste per day. • Municipal Corporation

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    Biology test

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    Test 3.5 Active Transport‚ Endocytosis and Exocytosis 1. How are active transport proteins similar to enzymes? a. They both are cells b. They both are animals c. Both the shape of the enzymes and transport protein allows binding to specific molecules only d. All of the above 2. What’s another word for transport proteins? a. Slides b. Pumps c. Poles d. train 3. What occurs during exocytosis? a. Process of taking liquids or fairly large molecules into cells b. Process of

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    Z –Test: a statistical test used for inference (inference – is the act or process of deriving logical conclusions from evidence‚ statements‚ ideas‚ etc. known or assumed to be true) which determines if the difference between a sample mean and the population mean is large enough to be statistically significant‚ that is‚ if it is unlikely to have occurred by chance. The Z – test is used primarily with its standardized testing to determine if the test scores of a particular sample of test takers are

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    Campaign Critique Introduction Coca Cola‚ the world’s greatest and most successful brand for soft drinks was introduced in the year 1886. Coca Cola has had a lot of memorable images/advertisements which are seen as an icon for Coca Cola. One of these images is the image of the polar bear. Coca Cola’s advertisements/print advertisements have featured polar bears from as far back as 1922 and have had a lot of memorable moments‚ such as in the year 1993‚ where an advert was released of the polar

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    Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers

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    Midterm Test

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    Ryerson University Department of Electrical and Computer Engineering ELE635 - Communication Systems - Spring 2012 Midterm Test Student Name: Student ID: • This is a closed book in-class examination. Only a non-programmable calculator is allowed. • No questions related to the contents of the exam will be answered during the examination. • If you think the question is not clear‚ use your own assumption(s) and explain why. • Answer all three questions. Each question carries equal weight. • Total

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    Test Corrections

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    2. John Wesley is associated with the founding of what religious sect? I chose to omit this question because I couldn’t remember with which “ism” John Wesley was associated. The correct answer is c. Methodism because in the “Impact of the Enlightenment” PowerPoint‚ a parenthetical mentions John Wesley in the description of Methodism. 6. Romanticism changed the direction of the Enlightenment by emphasizing… I answered a. skepticism which is incorrect because skepticism was more of

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    Apple's Get a Mac campaign

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     Assignment  (Topic  A)       G11-­‐  1851Q   Apple’s “Get a Mac” campaign – A study of differences between the campaign in UK and US Between 2006 and 2009‚ Apple launched the “Get A Mac” campaign that sought to highlight key differences between the functionalities of a Mac and a PC‚ often reflecting poorly on the latter. Interestingly‚ under the very same campaign‚ they engaged in different Marketing strategies by accounting for cultural differences with regards

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    When Barack Obama was elected as president back in 2008 first lady‚ Michelle Obama‚ took action to end the childhood obesity crisis in America. Her ‘Let’s Move’ campaign was aiming towards ending childhood obesity once and for all. The many approaches she took were acceptable starts to combat this issue‚ however‚ her ideas she followed through with didn’t seem to work‚ as childhood obesity rates continued to increase. As the rates for childhood obesity continue to rise‚ the citizens of America are

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