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    Internet Usage at Work

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    Internet Usage at Work The widespread use of the Internet and e-mail has transformed the way business is controlled in the typical American workplace. Written communication to almost anyone in the world now can be completed nearly instantaneously. Information about any subject encountered in a daily job task can be retrieved in seconds from the Internet through multiple search engines. These technological developments have benefited employers and employees alike‚ employers in accomplishing business

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    Study on Smartphone Usage

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    Results 11 Phone Usage 15 Conclusions 16 References 18 Appendix 21 Cell Phone Survey 21 ABSTRACT In today’s society‚ technology is continually advancing. As technology advances so do wireless communication devices and our need for communicative techniques. Understanding the uses‚ motivators‚ and characteristics associated with these new forms of communications is important for an individual’s adaptation to these new technologies. This study was done to identify smartphone usage and information

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    Web Usage Mining

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    Web Usage Mining: A Survey on Pattern Extraction from Web Logs   Web Usage Mining: A Survey on Pattern Extraction from Web Logs S. K. Pani‚ ‚ 2L. Panigrahy‚ 2V.H.Sankar‚ 3Bikram Keshari Ratha‚ 2A.K.Mandal‚ 2S.K.Padhi 1 P.G. Department Of Computer Science‚ RCMA; Bhubaneswar‚ Orissa‚ India 2 Department of Computer Science and Engineering; Konark Institute of Science and Technology; Bhubaneswar‚ Orissa‚ India 3 P.G. Department Of Computer Science‚ Utkal University‚Bhubaneswar‚ Orissa‚ India E-mail:

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    Segmentation of Budweiser

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    CHAPTER 1: INTRODUCTION 1.1 Background of Study The use‚ acceptance‚ adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al.‚ (2008)‚ states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs‚ increased business opportunities‚ reduced lead time and providing more personalized service to the customers (Turban et

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    Mobile Usage in India

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    whereabouts of their children. They wish to stay in touch with them all the time. So they want that their child should always carry a mobile handset. Over 65 per cent teenagers‚ surveyed by industry chamber Assocham‚ carry mobile phones to schools as its usage has become a ’must-have’ fashion statement among them. Over 85 per cent of teenagers own cell phones due to an increase in pocket money and absence of parental monitoring‚ the study claimed. The chamber has surveyed about 2‚500 school students and

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    Initiative of IITs and IISc- Funded by MHRD -1- NPTEL Vinod Gupta School of Management Consumer Behavior MODULE 3 MARKET SEGMENTATION AND POSITIONING MODULE 3: MARKET SEGMENTATION AND POSITIONING ( 2 hours) 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Aggregate Marketing and Market Segmentation Target Marketing Market Segmentation Alternatives available for Segmentation Basis for Segmentation Targeting Positioning Introduction: The traditional way of doing business was Mass Marketing which meant offering a standardized

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    The Usage of CPO Futures

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    The usage of CPO futures Major group of users of CPO futures who are corporate users‚ institutional investors and individual investors used the CPO futures as a tool to hedge against a price increase or decline in palm oil or other close substitutes‚ such as soya or rapeseed oil in near future. CPO futures are also used as an alternative for holding physical palm oil until it is required in the physical market and they are traded in a directional market movement by buying low or selling high

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    Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper To obtain success‚ and then retain success‚ organizations need to determine which market segments to focus (Kotler & Keller‚ 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012)‚ the finest marketing plans identify and embrace segment differentiation by determining the demographic‚ psychographic‚ geographic

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    a year * 1-2 years * 3-5 years * Ever since it hit the mainstream in 2002 How often do you log in to your Facebook in a day? * Once * 2-3 times * 4-5 times * 6-10 times * I lost count‚ too many times Facebook Usage | Please rank your top three choices. (1=first choice‚ 2=second choice‚ and 3=third choice) 1. Based on the following activities‚ which do you perform most on Facebook? * Play games * Chat via Facebook chat/ Message friends * Poke/Nudge

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    Alchemist Foil Usage

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    Usages of Foil Characters Everyone in this world has someone who is contradictory to them. Similarly‚ in The Alchemist by Paulo Coelho‚ the protagonist‚ Santiago‚ has many foils. Santiago‚ the hero of this story‚ is an adventurous shepherd from a small Andalusian town who sets out to achieve his personal legend‚ his dream‚ to find treasure at the Egyptian pyramids. The author of The Alchemist uses foils to allude to Santiago’s traits‚ and helps the reader apprehend the different situations and other

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