Management Master of Science in Management CALYX & COROLLA Study Case for Practical Session October – 2012 Background history Calyx & Corolla is a company that sells fresh flowers by mail‚ which was founded in 1988 by Ruth Owades. She had 18 investors who had provided her $2 million in capital to launch the company. By 1990‚ they raised $10 million in sales. The major point of success behind the company was that they have changed the way of flower distribution by directly linking the customer
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RESEARCH IN MOTION MANAGING EXPLOSIVE GROWTH In the January of 2008‚ Research in Motion (RIM) is standing at the strategic juncture where important decisions need to be taken regarding global expansions. The biggest strategic issue it faces is to carry over yesteryears’ growth to next level through sustainable innovation at global level. Although its R&D expenditure has grown 6 times in the last four years‚ the ratio of R&D expenditure to sales has been halved. This ratio shows RIM is
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Managing Growth and Transitions Introduction 1990s saw various changes in the organizational design philosophy‚ work structuring and management. Increasing customer- centric environment is the primary reason for such change. Therefore‚ it has become necessary for the organizations to become flexible to be able to respond to the competitive and market changes. An organization faces various changes during its lifetime. The problem with a change is not the change‚ but the transitions involved with
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faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely find that a new product launch is justified. While Citi’s position in the super-affluent/affluent segment remains strong‚ its falling market share combined with the growth of the emerging affluent (E.A.) and mass market suggest a change may be worthwhile. To begin
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strength of the Calyx & Corolla formula is that they enhance the delivering speed so that customers get fresher flowers. Also‚ it lowers the cost of delivery from growers to C & C‚ from wholesellers to retailers‚ and from retailers to customers. But there are also problems in the formula. For example‚ it is hard to control the quality of the products. C & C has to monitor the growers and Fed‚ and spend extra money to maintain the high quality of the products. 2. Calyx & Corolla
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how big or small‚ make a major impact on a work of art. Details keep the viewer’s attention longer for them to be able to appreciate the piece even more. The way artists use these techniques is their way of expressing a story or idea. The Terracotta calyx-krater‚ currently on display at the Metropolitan Art Museum‚ is a perfect example of how detail goes a long way in any art form. With this krater‚ although huge in size‚ only the most ambitious craftsmen would take it upon themselves to decorate ()
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Beauty of a Flower “We can complain because rose bushes have thorns‚ or rejoice because thorn bushes have roses. - Abraham Lincoln” Most important living organism other than human beings are animals and plants. Flowers and weeds have a huge role in life that they tend to play. Flowers and weeds are completely different in which they grow to reproduce or grow to destroy. Knowingly that weeds also reproduce. Flowers are known to be a brightly colored and conspicuous example of such a part of
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Is Investing in CSR profitable to business? At any juncture when an organization goes past simply legitimate compliances and emphatically engages in activities that seem to more extensive social good which is for the most part outside the diversions of the firm and is more customized towards the more extensive social responsibility‚ the firm is said to have embraced the concept of Corporate Social Responsibility (CSR) (McWilliams et al.‚ 2006). The terms corporate social responsibility (CSR)‚ corporate
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Making sustainability profitable There is a clear aim of this article ‚which is showing to the readers that if we increase sustainability of a company‚ no matter if it is or without the intention of contributing to a better environment‚ could be somehow combined with increasing the bottom line of a company. In the article there were given six examples of companies that contributed to the environment while increasing their finances. The authors mainly focused on the fact that when increasing sustainability
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Flowers play important roles in our everyday lives. They are beneficial to all of us. When someone is in the hospital‚ we bring flowers to cheer them up. Flowers are a great "pick-me-up." You send flowers to your loved ones on special occasions like Mother’s Day or on birthdays to show how much you care. You might even get cuttings out of your garden to brighten up a room or for the fragrance. Flowers also have healing properties. Not only do flowers help relieve stress‚ they are used in medicine
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