of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within
Premium Marketing Marketing plan Qualitative research
Correctional boot camps are short-term residential program that resemble military basic training and target convicted adult offenders. Boot camps first appeared in Georgia (1983) and Oklahoma (1984). Boot camps are designed as alternative sanctions to reduce recidivism rates‚ as well as prison populations and operating costs. Correctional boot camp programs were developed to reduce recidivism by changing inmate’s problems and behaviors that contribute to their odds of reoffending (“Crime Solutions”)
Premium
MKW3440 INSTRUCTIONS: WHITE STAR CASE STUDY REPORT ASSIGNMENT * This is an academic assignment‚ please type and word your assignment correctly * This is a group work assignment; should be done with your colleagues that you attend the SAME TUTORIALS WITH!! * Assessment coversheets should be attached to your assignment * Referencing should be applied correctly and in line with APA format * USE THE Q-MANUAL SPECIFICATIONS FOR REPORT WRITING AND REFERENCING!!! * LENGTH 5-7 PAGES:
Premium Case study Scientific method Branding
I. Executive Summary Smart Q is an academic assistance company that based in Sungai Dua‚ Penang since the year of 2012. Smart Q is owned by local retired lecturer‚ Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012‚ the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project
Premium Marketing Marketing plan
senior group of people only consist 1% of total Chinese international visitors. Therefore‚ this market could be an opportunity for VisitBritain to develop. In order to develop deeper into this market our team has make a specific marketing plan and the main objective of the marketing plan is increasing the market share from 1% to 5%. Executive Summary Chinese elderly visitors are underserved In the Chinese market‚ France and Germany are two main competitors of Britain Recommendation: A travel
Free Tourism
BUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives
Premium Marketing
MPK732: Marketing Management OPTION A: CASE STUDY ANALYSIS REPORT Tough Mudder – Not for the faint hearted (Vieceli 2012) Unit Chair: Dr. Nichola Robertson 3 May 2013 Executive Summary: This report presents a case study analysis of the US-based mud run event‚ Tough Mudder‚ presented in Vieceli’s (2012) case study‚ Tough Mudder – Not for the Faint-Hearted. Three years since its inception‚ Tough Mudder has become a leader
Premium Marketing Research
..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging markets
Premium Marketing
A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
Premium Marketing
Encyclopedia Britannica: Marketing Analysis-Term Case Report Table of Contents I. Executive Summary II. History of the Company’s digital/internet era III. Competition IV. Analysis V. Recommendations I. Executive Summary: Encyclopedia Britannica is one of the oldest‚ well known brands in the world. The Encyclopedia Britannica was first published in 1768. Encyclopedia Britannica was the leader in the Encyclopedia industry for over 200 years and established a strong
Premium Wikipedia Marketing Alcoholic beverage