EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNS INTRODUCTION: Out of the total business of Tobacco in the world (i.e. $ 27 billion a year)‚ 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken‚ it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report‚ Feb.8 (Xinhua). The WHO report
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Hey everybody‚ the Porch Food Campaign starts Wednesday March 9th (Yes‚ that is this Wednesday!!). If you haven’t already made your payroll donations‚ please do so as soon as possible and/or feel free to donate at the register‚ thank you for your support. If for some reason you have not received a slip for the payroll donations please see Emily or I‚Portia. Also‚ you can donate your time and volunteer with Porch helping with the next food sort or helping to deliver the food to families. The next
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global integrated marketing campaign - Move to the Beat™‚ meanwhile‚ as a visual dramatization of the Move to the Beat™ campaign‚ The Coca-Cola also unveiled a giant urban artwork‚ called the Beat Wall which is an iconic image created by internationally acclaimed urban artists to bring Move to the Beat™ to life. According to the Vice President‚ Global Advertising Strategy and Content Excellence at Coca-Cola‚ Jonathan Mildenhall‚ “This is Coke’s biggest ever Olympics campaign.” 1. Comprehensive
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Suppliers for a Local Campaign. Contents Page Introduction |Page 3 | Press|Page 4| Magazines|Page 11| Television|Page 18| Outdoor|Page 22| Transport|Page 25| Trade or High street Printers|Page 28| PR Agencies|Page 32| Advertising Agencies |Page 35| Introduction In order for the client to have the most effective advertising for their campaign ‚ they should be
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Case Study for the Barack Obama Campaign The Barack Obama Campaign case shows how the Internet‚ especially social media can leverage its power to reach and encourage publics engage with communication and activities of the organization fast and cost-effectively. In the period of 2008 presidential election‚ Obama and his official team Obama for America (OAF for short) ran a web-based grassroots campaign and used social media as a tool to interact with supports timely‚ and enhance Obama’s reputation
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John Lewis Christmas marketing campaign This year’s advert‚ entitled “The Journey”‚ hopes to do as well if not better than its predecessor. The £6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers‚ mountains‚ roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook‚ youtube‚ etc). John Lewis
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Planning a “Responsible Gaming” Campaign in Singapore Introduction This report focuses on the gambling activities and prevalence of problem gambling in Singapore‚ with emphasis on the entrance of our first two Integrated Resorts (IRs). IR is a euphemism used in Singapore for the casino-based vacation resort. There are currently two licensed casino operators at Marina Bay Sands (MBS) and Resorts World Sentosa (RWS)‚ which began their operations since 2010. The other legalized gambling operator is
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Public Health Campaign The topic of my public health campaign is cigarette smoking. So often‚ our children are exposed to smoking whether it’s through their home‚ friends or environment. Society even deems smoking as “cool” and that draws more people to start smoking. The youngest smokers have the idea that I won’t be affected because I’m young and nothing will happen to me. Little do they know that it only takes 1 cigarette to start an addiction. Cigarettes contain the compound nicotine which is
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Drama Down Under Campaign The Drama Down Under Campaign aims at raising awarness about gay mens sexual health and to help encourage regular sexual health checkups. The campaign is aimed at homosexual or bi-sexual men who may be at risk of STI’s and who hav not been tested for sexual health within the last 12 months. The main strategy used to promote this campaign is by the use of its website http://www.thedramadownunder.info but also uses aditional products to promote awarness. The website provides
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Anna Collignon Dr. Tim Newman Political Science 1110 31 October 2014 Campaign Advertisement Analysis The campaign year was 1972 President Nixon vs McGovern. The advertisement that was used in the Nixon campaign was entitled “Nixon the Man” and it was mainly about eroding Nixon’s negative image as cold and humorless to make him more pleasing to the public. The advertisement did this by showing him joking around in the white house and playing the piano and dancing with his daughter at her wedding
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